Aaron Yang

Managing platform & strategic brand partnerships for all Tencent Games & studios.

• Successfully launch 20+ SKU’s (Mi Box S, Mi Electric Scooter, Mi Smart Desk Lamp, Action Cameras, and more) and seek additional retail accounts online and offline retail platforms in the US Market. Specializing in smart home & lifestyle ecosystem products. • Support various key stakeholders within the company such as legal, finance, marketing, NPI, operations, customer support, supply chain, and ecosystem partners. • Institute key relationships with retailers and partners across the United States. • Spearhead pricing & promotion initiatives with retailers and partners. Which increases "added value" to consumers, ultimately driving up conversation rates and sales.

• Recognized as the first Xiaomi Employee fully based in the Silicon Valley office, and was highlighted on XDA Developers, Android Authority, and TechnoBuffalo. • Deployed over 20 SKUs and scouted additional retail accounts online and offline retail platforms in the US Market. This also entailed instituting solid relationships with key accounts across the United States. • Support various key stakeholders within the company such as legal, finance, marketing, NPI, business development, customer support, supply chain, and ecosystem partners. • Exhibited successful business methodologies by securing key partnerships with retailers and partners for our ecosystem products. • Enabled and provided comprehensive product and market analysis reporting for Xiaomi products to potentially reach the US market. • Crafted go-to-market strategies for the company’s upcoming product roadmap.

• Recruited the largest digital advertising and public relations agency in Asia to direct the E-Commerce team in setting strategy, identifying opportunities for business development, and advising clients on holistic cross-borders e-commerce strategies. Leveraged analytics at micro and macro levels to influence the business scale and conversion rate growth for our clients. • Served as the ‘go-to’ resource for all aspects of technical consultancy regarding overseas shipping, e-commerce store set-up and management, traffic generation, and brand/product reputation management for marketing campaigns on Mobile and Digital Media Performance. • United with BlueFocus International Portfolio marketing and public relations agencies to better promote our client brand. • Imparted on-going analysis of product categories, and also performed market research to drive sales and compete in the online space. This included e-Commerce advertising, press releases, offline events, influencer marketing, and social media management. • Monitored key events, such as CES and trade shows, in order to connect and maintain an extensive network of contacts in a wide variety of fields; these entailed offline sales channels, marketing teams, creatives, company representatives, and KOLs.

• Secured successful new business accounts and leads such as Huawei, Oppo, and Zalo. • Originated, optimized, and maintained search campaigns and various channels in international markets across Google Play, Facebook, Cafe Bazaar, and other related platforms and channels. • Boosted sales on a consistent basis, achieved penetration in new markets, and reduced marketing costs by implementing social media plans to increase web traffic and drive marketing campaigns, brand development, and positioning. • Augmented online visibility for the company, which resulted in over 2.1 million visitors, viewing over 2.7 million pages. • Orchestrated multiple viral campaigns such as the “Myanmar Flood Donation Event”, resulting in an upward spike in DAU, installs, social media engagement, featured blogs and news sites, and tens of thousands Facebook shares. • Instituted the ZapyaHub & EnjoyZapya, landing pages for feedbacks/supports of the message box system used to monetize website traffic. • Achieved significant increases for company search engine web rankings. • Accomplished getting Zapya in 1000+ app stores worldwide, and 500+ featured blogs and articles published on notable sources such as Atlantic and Newswire.

• Conducted overall company social media presence, including outlets such as Google+, Facebook, and YouTube, resulting in 700,000+ page likes/subscribers in a three-month period. • Liaised with various media agencies for company products launched, and helped progress mobile advertising and performance marketing. • Partnered with the Product Team in association with product improvements, as well as utilizing social media for user input and suggestions. • Featured in 360 Security College Student Recruitment Video, and recognized for outstanding work.

• Devised cost-effective marketing strategies to promote new products and services, and also resulted in boosting revenues by over 35% via superior customer services fresh marketing strategies. • Arranged a series of live and weekly promotional events to promote IC Card, as well as other relevant creative advertising campaigns.