Achyuta Nand Chand

Creator content is the most performant ad unit today, but scaling it manually is impossible. At Discovr AI, we are building the infrastructure to change that. Similar to how DoubleClick revolutionized display ads, we are bringing end-to-end automation to creator-led advertising. Discovr AI enables brands to buy, measure, and scale creator integrations with the same ease and precision as Google or Meta ads. By leveraging AI-native matching and automated bidding, we reduce months of manual outreach and negotiation to just minutes—empowering brands to turn creator partnerships into a repeatable, high-ROI performance channel.

• Spearheaded the development and launch of Wizdom, an audio-first learning app utilizing GenAI technology to curate key insights from top books and podcasts. • Implemented growth strategies that led to Wizdom being consistently ranked among the Top 10 Educational apps in India, with over 200k users across 100+ countries. • Achieved the milestone of Wizdom being one of the only educational apps to rank in the Top charts in the US.

AI-Powered Martech | Performance Marketing | Affiliate & Programmatic AdTech Co-founded Mashrise, a cutting-edge martech company delivering AI-driven affiliate marketing and programmatic ad solutions to India’s leading consumer brands, including Swiggy, Upstox, Navi, PayTM Money,HDFC SKY, and many others. Scaled the company to a $10M+ ARR (Annual Recurring Revenue) business within a few years, driven by a robust mix of strategic partnerships, product-led growth, and agile market expansion. Built and led a high-performance team of 50+ professionals across performance marketing, ad operations, tech, and analytics—nurturing a culture of innovation and data-first decision making. Established and grew dual operational hubs in India and Dubai, enabling regional presence, international client servicing, and access to a broader talent and advertiser ecosystem. Pioneered a proprietary ad delivery engine integrated with real-time optimization algorithms, enabling scalable campaign management and superior ROI for partners. Led cross-channel user acquisition strategies, performance branding, and retargeting for clients in fintech, food delivery, and e-commerce verticals. Negotiated and closed multi-million dollar media and tech partnerships with global DSPs, SSPs, and affiliate networks to expand inventory and drive conversions at scale.

As a Co-Founder at Zingo, I spearheaded the exponential growth of our user base to 90k+ across 100+ regions, establishing Zingo as the top trending video calling app. Through strategic marketing initiatives, I enhanced user engagement and retention, while forging valuable partnerships to amplify Zingo's market presence.

Managed global advertising operations across top-tier platforms including Avazu DSP, aNative, and APX, driving results for a diverse portfolio of international clients. Spearheaded programmatic user acquisition strategies for prominent consumer apps such as BetterMe, Myntra,Disney and Ola, leveraging Avazu’s robust demand-side platform to optimize scale, cost-efficiency, and retention. Delivered data-driven performance marketing solutions tailored to client objectives, with full-funnel campaign execution from planning and audience targeting to real-time bidding and post-install tracking. Successfully optimized in-app ad integrations with aNative, enhancing monetization while maintaining a seamless user experience, particularly for high-traffic utility and lifestyle apps. Worked closely with media buyers and performance marketers to implement A/B testing, dynamic creative optimization (DCO), and custom conversion tracking, maximizing ROI for advertisers across multiple geographies. Ensured compliance with MMPs (Mobile Measurement Partners) like AppsFlyer and Adjust, enabling precise attribution, LTV analysis, and retargeting strategies. Contributed to scaling app growth for both emerging and established markets, with insights tailored for regional user behavior and engagement trends. Played a key role in the success of Avazu, a flagship platform under the DotC United Group, recognized as a unicorn company in China, renowned for innovation in global mobile marketing and technology.

Coordinate with other Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified RTB Demand vision in the mobile space * For Advertisers: Provide campaign strategy, and deliver performance-tested creative right where consumers are looking - their mobile phones * For Publishers: Offer a wide variety of performance campaigns, plus competitive payouts and easy access to all the stats * Budget and strategy planning, monitoring, analysis and KPI optimization. * Conceptualization of client’s needs and strategic planning according to 3rd parties goals. * Helping with documentation tasks and improving standard processes. * Sharing campaign with publisher and keep closed eye on publisher traffic quality. * User behavior and data insights analyst. * Campaign optimization on the basis of historical data. * Follow up with clients for new business opportunity. * Monitoring and Optimizing campaign in our In-House Platform.

As a trainee, I underwent training on •Financial Supply Chain Management •Plant Maintenance •Quality Management •Service Management •Operator Independent Truck Dispatch System