Adam Hudson

Principal architect and leader of LexisNexis’ new venture dedicated to developing and driving adoption of insurance telematics solutions for the U.S. insurance market and OEM data and analytics solutions for the U.S. automotive manufacturing (OEM) market. Built and led a diverse, high-performing team representing a range functions, including sales, marketing, product management, data science, technology, legal, and finance. Led the development and execution of LexisNexis’ strategies for the Personal Lines Insurance Telematics markets. Oversaw the launch of the LexisNexis Telematics Exchange, the leading Connected Vehicle Platform for the US insurance industry and a disruptor of the legacy Insurance Telematics business model. Negotiated and executed partnerships with General Motors, Nissan, and Mitsubishi to contribute their connected vehicle data to the LexisNexis Telematics Exchange. Led the development and execution of LexisNexis’ strategy for entering the Automotive OEM Data & Analytics market. Oversaw the development and launch of the company’s first Automotive OEM products: Recall Clarity and OwnerCheck. Led the global product and technology strategy for the LexisNexis Global Telematics Platform, Consent Management Platform, and Collision Intelligence Platform. Assisted colleagues in other countries with adoption of these platforms, as well as with the development of their own market strategies.

Led overall corporate strategy for the global Insurance business unit. Coordinated the annual strategy process, working with the CEO and business unit leaders to synthesize long term strategies and annual operating plans into a board-level document. Advised on specific strategy problems, including the overall market strategy for the telematics, life insurance segment, market entry strategy for weather and catastrophe modeling segment, and the integration of multiple acquisitions in the UK. Led the M&A process for the Insurance business unit, with responsibilities over executing all diligence and valuation activities. Evaluated seventy (70) potential targets, led eleven (11) acquisition processes and completed four deals. Worked jointly with colleagues in the RELX M&A team to develop overall deal structure and purchase agreements. In addition, created a target screening process for proactively identifying targets that align to the business strategy. Specific Transaction Experience: − Led the acquisition of Insurance Initiatives, Ltd. (IIL), a UK-based insurance data platform − Led the acquisition of Crash and Project Group of Appriss Solutions, Inc. − Jointly coordinated the buyout of Genilex, LNRS’ Chinese joint venture

Medical & Automotive Co-Manufacturer: Led a strategic planning exercise for a $550MM injection molding & assembly co-manufacturer. Activities included operational and financial modeling and developing a business plan for the engineering services division. Nutraceutical Products Co-Manufacturer: Led transaction advisory and strategic planning activities for a $350MM nutraceutical products manufacturer contemplating a significant acquisition ($150MM in revenue). Activities included conducting diligence on targets, operational and financial modeling, and working with the buyer’s financial sponsor to determine purchase price and transaction structure resulting in a negotiated purchase price of ~3.5x EBITDA versus the initial asking price of ~5.0x (Transaction Pending). Point-of-Sale Display Products Manufacturer: Led a margin improvement exercise for a $95MM division of a manufacturer of point-of-sale display products; identified $1.5 MM in additional EBITDA (~1.6% of sales) through changes in the pricing structure. Built a Cost Estimating group (6 FTEs) to centralize pricing control and strengthen the organizations ability to control margins.

Financial Sponsors & Leveraged Finance Banking Worked on six financial-sponsor driven deals, including buy-side M&A, leveraged buyouts, and debt financing; prepared valuation analysis, debt comps, LBO models and client presentations. Selected Transaction Experience: − Advised on a $200MM Leveraged Recapitalization of a private equity fund − Advised a private equity fund on a $240MM Leveraged Buyout of an Apparel Distributor

Environmental Products Company: Developed 5-year business strategy and execution plan for a turnaround. Assisted with roadshow preparation; company was taken public with an exit multiple of 7.0x earnings despite being nearly bankrupt 14 months earlier. Conduit & Pressure Pipe Manufacturer: Led market analysis, strategic planning and acquisition screening for a $700MM manufacturer of Engineered Conduit & Pressure Pipe. Developed a 3-year strategic plan and a road map for the company to achieve $1.3Bn in revenue through organic and inorganic growth. Transaction Advisory Assignments: Delivered market, competitive, and operational analysis as part of due diligence for six deals (~$1.2Bn in transaction value) in the Chemicals, Oil & Gas, Retail, and Manufacturing industries. Latex International: Developed a perspective on the size and competitive landscape for the bedding market. Worked with management and the client’s financial sponsors to develop a 3-year strategic plan. Activities included developing a market model, conducting value chain analysis, and interviewing industry experts. Specialty Printer: Acted as the Interim Supply Chain Manager for a $200MM company as part of an operational restructuring. Led the Purchasing Team through an evaluation of spend on key raw materials. Negotiated with existing and new suppliers resulting in $4M savings, reducing material costs 10%. Developed and implemented operations reports and metrics resulting in $1.2MM in annual labor reductions and $1.5MM in annual raw material waste. Specialty Materials Manufacturer: Led $150MM company through operational restructuring as part of the interim management team. Focused on cost reduction, yielding an average savings of 5% in key categories.

Lawn & Garden Equipment Manufacturer: Developed detailed sales and marketing studies and assisted in the creation of a new 5-year strategic plan. Conducted an acquisition and joint venture screening exercise, and developed business models for potential scenarios. Refined costing model, eliminated extraneous products, developed a manufacturing planning process, optimization of the new product development process, and designed a new contract manufacturing business as part of a turnaround, resulting in a 15% reduction in production costs and a 10% reduction in overhead costs. Transaction Advisory Assignments: Developed market models and conducted primary research as part of delivering market and competitive studies (commercial due diligence) for six private equity transactions (over $1.2B in transaction value) in the Building Materials, Financial Services and Manufacturing industries. Environmental Testing Company: Developed a perspective on the market size and competitive landscape of the Environment Testing industry for a strategic review and planning session; this analysis resulted in a reorganization of the national sales force based on identified key markets. Lehman Brothers: Led a team in preparing for counter-party claims requests as part of the derivatives forensics team. Identified and prepared position statements, trade logs, and other related information repositories. State of Arkansas (for A&M’s Public Sector Practice): Led Department of Education resources in writing the State’s first ‘Race to the Top’ application. Developed a comprehensive reform strategy and detailed budget plan.

Fortune 100 Oil & Gas Company: Assisted in the development of a 100-day plan for the carve out a midstream gas processing joint venture; focused specifically on the sales and marketing functions Fortune 500 Retail Bank: Analyzed overlap of marketing and account management teams as part of post-merger integration planning pre-merger identifying key account executives, examining organizational infrastructure and external relationships.

Conducted various shopfloor improvement projects.

Managed operations of three contract manufacturers; conducted due diligence of potential manufacturing partners; managed pilot and pre-production runs of all new products.