Adam Solomon

Leading global marketing, product, and customer success teams for Lotame, the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Our real-time data management technologies, global data exchanges, and award-winning customer service make us the unrivaled, unstacked choice for clients that want a flexible, scalable and cost-effective antidote to walled gardens from the large martech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for global enterprises. Lotame is headquartered in New York City and Columbia MD, with offices around the world, including London, Singapore, Mumbai and Sydney.

PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost is a venture-backed company based in NYC.

Core Audience is the programmatic advertising and audience solutions business unit of Hearst, helping marketers drive consumer engagement at scale with solutions powered by data science, cross-platform reach, dynamic ad experiences, and insights-driven optimization. • Led team of 50 in NYC, SF and India focused on product development, marketing, client service and campaign operations -- serving clients at the Hearst TV, Newspaper, U.S. & International Magazine, and iCrossing business units. 8-figure P&L responsibility. • Managed Hearst DMP and 1st party data product strategy, developed programmatic media products to engage consumers across search, social, display, video/OTT and print channels. • Launched and provided product and technology support for Hearst Exchange, the premium programmatic marketplace representing Hearst’s unified global portfolio of magazine, newspaper and television properties. • Named 1 of 9 “Rookies of the Year” in Hearst 2015 Corporate Review.

Head of Digital Advertising Products & Solutions for Time Inc. Led team of product management and client solutions professionals, and partnered with sales teams to develop and sell display, video, mobile, tablet, social, native and data-driven audience advertising solutions across 25 digital properties -- including People, Entertainment Weekly, InStyle, Time, Fortune, Sports Illustrated, Real Simple, Travel & Leisure, Food & Wine, and Cooking Light. • Drove strategy development and launched Time Amplify, an innovative multi-platform audience engagement solution for advertisers that leveraged Time Inc. content, proprietary audience data, programmatic ad delivery systems, and advanced engagement optimization to deliver scaled co-branded advertising experiences across multiple platforms. • Drove strategy development and launched Time Exchange, the first unified supply-side programmatic exchange for Time Inc. premium media brands across desktop and mobile. Provided product marketing and training support to corporate and brand sales teams.

Head of Digital Advertising Products for Viacom Media Networks. Led team of product management and production specialists to leverage VMN’s creative DNA and develop innovative multi-platform advertising products that engaged fans and ignited brands. • Developed strategies, collected requirements, generated use cases, and drove development for all VMN digital advertising products across desktop, tablet and mobile platforms. • Drove strategy and development for VMN’s “Video Wall” large canvas interactive advertising product line. Managed all aspects of Video Wall strategy, product development, process development, training, and product rollout to VMN advertising sales and marketplace. • Drove product and production process overhaul for all VMN mobile advertising products across mobile web and app environments on tablet and smartphone platforms.

Joined MTV Networks Digital Advertising Sales team in a newly created strategic leadership position focused on standardizing MTVN’s digital advertising product line-up and development processes in order to address critical MTVN business needs. • Developed and drove the implementation of key digital advertising product strategies for MTVN properties – including MTV, VH1, CMT, Comedy Central, Spike, South Park Studios, Nickelodeon, and AddictingGames – across desktop and mobile platforms. • Developed innovative strategies and led product requirements and implementation of MTVN’s first-ever data-driven audience advertising products.

Co-founded John Q Media, an online media and marketing company that curated and marketed digital video content. • Bootstrapped JohnQ with $1MM in angel investment and assembled a small and nimble team of marketers and technologists. Guided JohnQ to profitability. • Drove product development, marketing, and business development for JohnQ TV – a curated online video streaming service. • Developed hybrid revenue models for JohnQ TV, including performance advertising and subscription revenue streams.

Managed a portfolio of highly trafficked consumer websites, including Screensavers.com, one of the highest trafficked sites at the time for pop culture and digital personalization content. • Managed the MIVA Content and Media Group -- a 20 person cross-functional team of marketing, business development, engineering, editorial and customer service professionals. • Developed mobile content partnerships with US and international mobile content providers. • Delivered ~$50MM/year topline revenue.

Joined as employee #7 and leveraged background as intellectual property attorney to lead business development and content licensing efforts for Comet Systems, a consumer software and media company. • Negotiated and drafted content license agreements with media companies including Viacom, Universal Studios, United Media, Sony Pictures, Disney and Warner Brothers. • Developed and implemented viral marketing and distribution strategies for the Comet Cursor consumer software product in partnership with content providers, contributing to the Comet Cursor being named “Best Marketing Technology of the Year” by AdWeek in 1999. • Helped scale revenue from zero to $20MM/year. In 2004, Comet Systems was acquired by MIVA, Inc. for $33.5MM.

Selected technical disclosures for patent prosecution, interviewed inventors, performed prior art searches, and drafted patent applications. Drafted non-disclosure, intellectual property rights, and computer access language for purchase orders, service agreements, and proprietary information agreements. Provided technical and legal assistance in drafting license agreements.