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Adelaide Odhiambo

Group CEO I Forbes Africa Top 20 Women I MicroInsurance Builder
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Email: ****k@yahoo.co.uk
LinkedIn: Adelaide Odhiambo
Location: Nairobi County, Kenya
Current employer:
Bluewave Insurance Agency
Current title:
Executive Director
Last updated: 21/07/2026 07:56 AM
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About

Adelaide Odhiambo is from Nairobi County, Kenya. Adelaide is currently Executive Director at Bluewave Insurance Agency, located in Nairobi County, Kenya. In Adelaide's previous role as a East and West Africa Lead - Scale Up Lead at ScaleUp2Africa, Adelaide worked in Kenya until Feb 2025. Prior to joining ScaleUp2Africa, Adelaide was a A&H Partnerships Lead, APAC at AIG and held the position of A&H Partnerships Lead, APAC at Singapore. Prior to that, Adelaide was a CEO, MicroInsurance Consultant, Forbes Leading Women at Bluewave, based in M-Lab (Kenya's Innovation Hub), Nairobi, Kenya from Jul 2015 to Nov 2022. Adelaide started working as Country Manager & Principal Officer at MicroEnsure - Kenya in Kenya in Jan 2014. From Jan 2012 to Dec 2013, Adelaide was Group Product Developement at The Apollo Group, based in Kenya. Prior to that, Adelaide was a Supervisor - Customer Services Group at The Jubilee Insurance Company of Kenya Limited from Jan 2007 to Dec 2011. Adelaide started working as Project Coordinator at The Jubilee Insurance company of Kenya Limited in Aug 2007.

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Adelaide Odhiambo's current jobs
Company: Bluewave Insurance Agency
Title: Executive Director
Period: Nov 2023 - Present (2 years, 8 months)
Location: Nairobi County, Kenya
Adelaide Odhiambo's past jobs
Company: ScaleUp2Africa
Title: East and West Africa Lead - Scale Up Lead
Period: Feb 2025 - Feb 2025
Location: Kenya

Responsible for driving the expansion and operational growth of companys seeking to enter East and West Africa.

Company: AIG
Title: A&H Partnerships Lead, APAC
Period: Nov 2022 - Nov 2023 (1 year)
Location: Singapore
Company: Bluewave
Title: CEO, MicroInsurance Consultant, Forbes Leading Women
Period: Jul 2015 - Nov 2022 (7 years, 4 months)
Location: M-Lab (Kenya's Innovation Hub), Nairobi, Kenya

With my Vision is to eradicate Poverty and significantly make an impact in the Insurance Industry in Africa, I am now designing - 1. MicroInsurance solutions by use of technology as a channel to reach the masses. The major hindrance to insurance is Cost, Understanding of Insurance, Accessibility and Trust. I have designed solutions to tackle this problems and bring insurance closer and more accessible to the people who need it most. 2. Developing and Strengthening MicroInsurance, Bancassurance and Mass-Market Insurance capacity to scale for Insurance Companies and Customers e.g. (Micro Finance Institutions, Banks and Telecoms) by:- a) Designing Suitable MicroInsurance products, b) Establishment of a workable operations model to handle Mass-Market insurance products, c) Deployment of the Technical capacity to handle these MicroInsurance products and reduce the Administrative costs overall to Insurance Companies who have a strategy to run MicroInsurance products in Africa. d) Creation of Marketing and Engagement strategies to ensure sustainability of these MicroInsurance product.

Company: MicroEnsure - Kenya
Title: Country Manager & Principal Officer
Period: Jan 2014 - Jun 2015 (1 year, 5 months)
Location: Kenya

Created the MicroInsurance solutions by 1. Partner Relationship Management - Establish and maintain excellent communication with existing front office partners and insurers. Capitalize on opportunities and address operational weaknesses with urgency and focus 2. Business Development - Identify and capitalize on new opportunities for new partnerships with banks, mobile, NGOs, and other aggregators in the low-income sector. Develop and execute country-level strategy and plan for business revenue growth 3. Financial Management - Develop a profitable micro insurance business, governed by outreach, revenue and profit targets agreed between Senior Management Develop business plans for long term growth and profitability of the MicroEnsure Kenya business 4. Operational Delivery - Work with the operations teams, locally and globally, to maintain effective, efficient operations to handle processing of business and reporting of results 5. Market Awareness - Ensure a deep understanding of the insurance needs of the low-income market within MicroEnsure Kenya 6. Public Relations - Promote visibility to the market that MicroEnsure serves that evokes the image of compassion, ethics and integrity, projecting the values and image of the organization

Company: The Apollo Group
Title: Group Product Developement
Period: Jan 2012 - Dec 2013 (1 year, 11 months)
Location: Kenya

1. Profit testing of all existing and new products. 2. Design and pricing (Product development) of new Life business products. 3. Implementation and training of new products to marketers and agents. 4. Filling and defending new products with IRA for approval 5. Market research and development of existing and new products giving a clear comparison between our products and the market. 6. Calculation of the companies actuarial liability and support life business valuations

Company: The Jubilee Insurance Company of Kenya Limited
Title: Supervisor - Customer Services Group
Period: Jan 2007 - Dec 2011 (4 years, 11 months)

The Jubilee Insurance Company of Kenya limited is the leading composite insurance company with operations in Kenya, Uganda, Tanzania, Mauritius, Rwanda and Burundi The company has embarked on an Africa expansion strategy and Hub and spoke model is key in driving this initiative. My role as the Supervisor of the Customer Services Group has the following responsibilities: 1. Manage and set-up the Hub and Spoke model within the new upcoming regions (Mauritius, Rwanda and Burundi) and ensure each regional office is fully equipped and is running smoothly. 2. Documentation of workflow processes across all lines of business and ensure Turn Around Times (TAT’S) are in place (with 99% compliance) and design resolutions as to when TAT’s are not being met 3. Training on workflow processes to new staff in upcoming regions and offer full support until regional offices are established. 4. Obtain feedback from business units at the Hub and Spoke on a regular basis and incorporate into weekly Dashboard reports to directors 5. Monitor and report any challenges experienced with the hub and spoke model with a view of finding a solution.

Company: The Jubilee Insurance company of Kenya Limited
Title: Project Coordinator
Period: Aug 2007 - Sep 2010 (3 years, 1 month)

1. Design and implementation of new projects including research into new products needed in the market. I am currently managing a Barclays Market research under a banc assurance project with the aim of deducing the insurance needs of their Premier, SME and Prestige clients. 2. Monitor and analyze business growth for all lines of business (Life, Medical business, General business & Pensions business) including analysis of industry statistics and management of the market research and intelligence team. 3. Analysis of intermediary and direct account performance for all lines of business and provision of reports (on profitability) on a quarterly basis. 4. Coordination of Management committees, board subcommittee meetings and preparation of reports including: i. Investment Committee ii. Claims Review committee iii. Business Continuity Plan iv. Regional Monthly Management Meetings

Adelaide Odhiambo's education
Frankfurt School of Finance & Management
Certified expert in Microinsurance and Microfinance
2016 - 2016
ITCILO
Milliman - Microinsurance Fellow
2018 - 2018
University of Nairobi
BSC
2003 - 2007
Bsc in Actuarial Science at the University of Nairobi
Bsc. Actuarial Science
2003 - 2007
Adelaide Odhiambo's top skills
Leadership Profitability Analysis Financial Regulation Training Actuarial Analysis Actuarial analyst Insurance Supervisory Skills Pricing Business Development Operations Management Product Development Management Actuarial Science Risk Management Business Operations Management Government Officials Customer Service Senior Management
Other people named Adelaide Odhiambo
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Adelaide Odhiambo
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