Adolfo Rojas

Leading the strategy and operation of Pepe Jeans & Hackett London Brands across Mexico’s territory. Currently responsible for the strategic direction and tactical execution of Stores, omni-channel alignment, customer experience, operations, visual merchandising, retail marketing, channel development, real estate, and vendor relationships. Oversee all business activities throughout Mexico territory. Directed all retail, operations, finance, marketing, and human resource efforts, identifying ways to minimize expenses and boost efficiency. Supervised a staff of 50+ corporate and retail team members. Accountable for Retail Sales and Operations with full territory P&L responsibility.

As a Football Sales Director at Nike de Mexico I am responsible to orchestrate innovative and growth-focused sale mechanisms to optimize revenue streams. I ensure to enhance business by managing on analyzing the profits and losses, formulating result-oriented business plans, and leading product differentiation / segmentation through various market channels (Department Stores, SG and Specialty Channels) to achieve long term organizational objectives. I always struggle to accelerate business growth and increase overall profitability by identifying and applying new methodologies to develop and improve traffic across different channels. My key highlights under this title: ➡️ Built a digital platform in Mexico to improve the specialized soccer channel and expand market growth. ➡️ Club America jersey digital launch initiative resulted in generating three times of previous years revenue and raised digital business volume by more than 900%.

As a Strategic Accounts Manager at Nike de Mexico I defined highly-strategic market objectives, devised demand generation strategies and restructured store outlets to optimize sales. I devised and deployed sales-driven channel strategies of Athletic products in Mexico to ignite revenue streams. I leveraged my professional skills to develop long-lasting relationships with internal and external stake-holders to accelerate profitability. I ensured to find and grab competitive market growth opportunities and formulated effective roadmaps to achieve targets. My key accomplishments as a Strategic Accounts Manager: ➡️ I achieved 4X growth in business by outreaching the global account in Mexico (Taf), supplemented by focusing on large cities and encouraging the sneaker culture in Mexico. ➡️ I ensured product innovation to deliver a new consumer experience in a transformed shopping environment.

While performing as a Key-Account Manager at Nike de Mexico I contributed through deployment of ground-breaking sales strategies while directing and managing the largest sporting goods account in Mexico to boost company's growth in compliance with the company's core mission and vision. I leveraged my expertise to analyze marketplace trends and identify growth opportunities to induce annual sales. I performed a key role to optimize sales while streamlining the company's brand portfolio related to multiple popular sports including but not limited to Soccer, Running, Training, Basketball and Tennis. My key highlights under the title of Key-Account manager: ➡️ I developed (Martí Satélite) the first fully dedicated football space, during the 2014 world cup. ➡️ I devised the first account's strategic plan to increase profitability across more than 200 outlets.

As a National Key Accounts Manager I performed to expand sales volume across entire marketplace channel eco-system in Mexico by developing and maintaining the commercial relationships for Milk Modifiers (Choco Milk and CalCtose) and Infant Formulas (Enfa Family). I helped organization to significantly increase business efficiency by meeting and exceeding latest marketplace standards in different aspects of sales. My key accomplishments while serving as National Key-Accounts Manager: ➡️ I effectively executed the promotional activities within budget constraints that achieved noticeable organizational growth. ➡️ I established control over out of stock product and reduced by 43% with effective implementation of a new Collaborative Planning, Forecasting and Replenishment (CPFR) in Comercial Mexicana and Chedraui.

Responsible of all financials for Milk Modifiers (Choco Milk and Cal C Tose), budget, forecast and sensibilities. Consolidate all marketing expenses and analyze variations between forecast and actual. Reporting to HQ about forecast, actuals, account reconciliations, costs and all other expenses. Financial support to sales and marketing areas (pricing strategy, discounts, trade expenses). Perform financial analysis for Milk Modifiers in different areas and scenarios. Responsible of all accounting postings for Milk Modifiers Business Unit.

To control and planning budget for the company. Control and investment of special projects (NASCAR Corona Series) joint venture with Telmex. Manage of expenses mainly advertising, promotion and consumer. Control and forecast of events (Redbull Xfighters) Reporting to Austria about key indicators, income, expenses and other indicators. Responsible for quarterly forecasts, annual budgeting, business process review and variance analysis. Sensibility analysis to HQ, new business proposal of distribution model, profitability analysis of the brand and tracking all activities in Marketing Area. Financial support to sales area (pricing strategy, discounts, trade expenses). Perform financial analysis for the brand in different areas, promotions and events, to achieve the better financial results for the company.

To control and planning budget and actual expenses for Operations Division. In charge of distribution and warehouse expenses, analyze and control Credit client and Inventories values. Reporting to France about logistic indicators, expenses and other indicators. Responsible of all Capital expenditures in Operations Division, insurances policies (Property Damage, Credit Client Insurance and Merchandise in transit), combined with all contracts in the Distribution Centre.

To control and planning original budget, forecast and sensibilities. Consolidate all information from different categories and analyze variations between forecast and actual. Reporting to Kraft Foods International about forecast, pricing actions, costs and all other expenses. Controlling of expenses for the company (advertising and promotion, sales, market research, technical research, etc). Analyze and consolidate presentations to Headquarters.

Provide financial information for Supply Chain Area, forecast analysis, control of distribution and warehouse expenses, productivity analysis. Control and reporting to Kraft Foods International about customer service level, forecast accuracy and SKU complexity.

Provide financial information about Forecast, analyze variations between forecast and actual to optimize and improve the company’s resources. Reporting to North America about forecast, control for Advertising & promotion expenses. Perform financial analysis in different categories, mainly PSD and Biscuits, promotions and new developments, to achieve the better financial results for the company.