Agnieszka Wiecha

Develop a marketing strategy for the organization in Poland for brands: Dormeo (mattress, pillows, duvets), Walkmaxx (shoes, fashion), Delimano, Nutribullet, Rovus, Top Shop, Wellneo, Mango, Mango TV. Oversee the implementation of the marketing strategy in omnichannel enviroment (Retail, e-commerce, TV, Homeshopping, Print, Wholesale, Telemarketing channels). Set and administer an annual marketing budget. Guide the day-to-day activities of the marketing team, TV production team, trade marketing team. Supporting sales and brand growth. Preparation of the budget for marketing support for brands, supervision and control of its implementation. Monitoring and analysing the effectiveness of marketing activities. Focused on delivering measurable outcomes. Creating and developing marketing department. Direct cooperation with the company's management and central.

- Preparation and implementation of marketing strategy for brands: Dormeo, Walkmaxx; - Preparation of marketing and activity brand plans; - Building brand awarness on the Polish market; - Coordination and preparation of ATL /BTL materials - Creating brand in local stream for the upcoming years - Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed) in omni channel (Retail, TV, e-commerce, Wholesale, Homeshopping, Teleshoping, Homeshoping). - Leading brand yearly planning. -On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours).

• Conducting Krakus brand, e-marketing on the Polish and Russian market (digital, social media, blogosphere) • Conducting Krakus brand marketing on the Russian market, introducing brand Krakus in to Russian market • Creating recommendations and developing product portfolio on the Russian market • Building and introducing the brand image on the Russian market • ATL, BTL camaigns/actvities

• Conducting marketing activity of the products under the brand Krakus, brand Włocławek (tomato products) and brand Kotlin (ketchup, tomato pastes) • Monitoring competition • Cooperating with the advertising and media agencies - BTL/ATL activities • Cooperating with trade marketing team in preparing special offers for key customers • Controlling and management of marketing budget • Cooperating with other deparments: sales, finance, logistics, customer service, R&D

- Conducting marketing activity of the products under the brand Kotlin (ketchup, tomato pastes, cold sauces) and brand Elbro (frozen potatoes and flour products); - Category management of Kotlin's readymade meals; - Cooperation in carry out of marketing startegy of tomato products: Włocławek - Implementation of the objectives and marketing plans for assigned brands; - Controlling and management of marketing budget; - Participation in the development of pricing and discounting policies; - Preparation and implementation of startegies, plans and promotion campaigns for selected products, the preparation of product concepts and brief; - Coordination of Trade Marketing: drafting of promotional activities, responsible for Trade Marketing budget based on strategy and promotional plans; - Work with New Product Development Department in creating and developing new products and participation in launch of new products to market; Participate in conducting quantitative and qualitative research; - Work with departments: purchasing, production, sales, quality control and export; -

• Cooperation with key customers of the company, airlines (negotiating terms, passengers’ complaints) and providers of tourist services • Brand building • Preparing reports and analysis from the sales of tourist services • Preparing and coordination of promotional campaigns and loyalty programs, supervising of advertising materials’ production