Ahmad Alhussein

(Mondelēz, Kellogg’s, Kasih, Kraft-Heinz, Sunwhite Rice, Siniora/Unium, Afia/Savola, Wrigley Poppins, essity, Unilever, Kimberly-Clark, SCJ, Diamond Aluminum Foil, Café Najjar, Maxim’s, Barilla, Solen , Pez, Hero, Popz, Canderel, Jordan Treasure, Campbell’s, Noodi, Past Mama, Sheikh AlKar) Responsibilities: • Accountable for revenue and market development; meet total sales goals in all main channels. • Annual Business Plan for all Suppliers following the vision of the partner • Working with the principal-MD on AOP. • Managing a brand-new initiative for business development. • Lead Management's monthly market review, including P&L for each Division. • Identifying and converting growth prospects into revenue • In 2015, it was decided to create a Marketing Intelligence group. • Lead, administer, and improve the company's overall results analysis. • Work closely with the sales team on RTM (Channel results, Coverage, Delivery, and JP Efficiency) • Work on strategic projects; best business practices; coaching and training; newcomer induction program...etc. • Monitoring MSL per channel per outlet; evaluating and recommending improvements regularly. • In 2013, it was decided to create a Marketing and Development department. • Managing and coaching a team of 200 people, including Brand Managers, Trade Promotion Managers, Sales System Coordinators, and the Merchandising Branch. • Collaborate regularly with the management staff to guarantee that trade-marketing plans are in sync with sales goals. • Implementing, designing initial market campaigns to produce outstanding outcomes and reach KPIs, with primary elements. (Sales strategies, annual schedules, and advertising schedules for each brand), and tracking certain initiatives to ensure goals are met. • Handling the necessary contact with the retailer in collaboration with the sales, management, and procurement teams. • Managing the distribution schedule by brand and tracking results monthly during the year in

(Kraft, Kellogg’s, Hershey’s, Café Najjar, Hero, Maxim’s, Barilla, Pez, Popz, Canderel, Jordan Treasure, Campbell’s) Responsibilities: • Leading and coaching around 25 employees. • Develops a business plan and sales strategy for the market that ensures achievements of company sales and goals along with the suppliers’ objectives. • Creating innovative ways in which to build business, monitoring performance & highlight potential risk. • Improve sales accuracy over 85%. • Start a “Route to Market” project with Kraft. • Provided accurate and timely reports of revenue and sales figures to the managing director & Suppliers. • Creating innovative report in checking from release orders. Achievements: • Achieved double digit for 3 consecutive years in Kellogg’s brand 2009, 2010 & 2011. • Achieved a 150% growth for lunching Hershey’s in 1st year. • Achieved 91% Weighted Selling Distribution on Kellogg’s, 2011. • Improved sales accuracy for Kellogg’s, Kraft, Barilla, Maxim’s. • Achieved High Weighted Selling Distribution for Tang FM-2012. • Achieved new record high FM 2012 for Tang subject to market share in 2012 – values • Increased Pez Sales over 30% through create Barcode for each Outer/character with principle aliment.

• 2007-2008/ Non-Food: P&G Division. Modern Trade/Key Account Supervisor. (Pampers Baby Diapers, Always Feminine Hygiene, Hair Care, Oral Care, Laundry Detergents, Skin Care, Gillette, Oral B) • 2005- 2006/ Food Division: Modern Trade/Key Account, Retail and Wholesale Channel Supervisor. (Al Ghurair Food, Hala Potato Chips) Reporting to divisional Sales Manger • Managing Tier 1 Unit 3 salesman and merchandising team. • Devote maximum time in the market to understand the dynamics of the Channel. • Supervision & follow-up on all tier one account. • Focus on present Issue (out of stocks assignment). • Co-ordinate links between Sales, Marketing, Logistic and Financial departments in the company for Key accounts Co-Marketing budget. • I ensure as tasks and duties: o Shelf Plano-Grams are maintained as per the plans. o Effective merchandising as per company guidelines (Plano grams). o Effective implementation of the various marketing, trade and consumer activities taking place as per the strategies set during the Operation Plan preparation. o Merchandisers plan to cover 100% core outlet daily. • Process information and communicate effectively • Designed a few form to the new procedure like (Customer Card for salesman’s & merchandisers, journey plan for salesman’s & merchandisers, daily sales report). • Preparing a Monthly & quarterly business review conducted for each account. • Forecast Sales & Managed availability of the stocks and promotion quantity. • Plan a negotiation and execution local promotions according to the available agreement. • Set targets and objectives which can be achieved by sales representative and by outlet. • Collecting competitor activity, through the sales force Market information, and forward to line manager.

 Reporting to Branch Sales Manger (Lucky Baby & Bambino diapers, Regency Tissue, Lucky Lady feminine care, Domino aluminum foil, Top Wrap wrapping paper, Adidas, Alberto culver, Perfetti, Fantazee potato chips, cadbury Adams, Walkers shortbread biscuits, Foster Clarks, Coast Powder Milk, lesieur oil, Davidoff & Tchibo cafe, Sea Harvest Tuna, Harvest White Oats,Melka Cow Ghee, Melka Cheese Cans, Bebelac Baby Food, Strepsils, Adol, Cigarette Davidoff & Gitanes) • Managed to expand the sales force from 5 to 11 according to market need. • Set targets and objectives which can be achieved by sales representative and by outlet. • Frequency up date of all journal plans salesman – Merchandiser according to frequency required. • Build good strong relations with the decision maker in each outlet. • Organize and coordinate with varies brand manager, Regional contracts budget, and sales activities. • Preparing a quarterly business review conducted for each account. That point out growth, factors, and set a plan to grow underperforming accounts. • Plan a negotiation and execution local promotion and national promotion according to the available agreement. • Opening files for each account separately to maintain data base. • Regular fields visit with the salesman to full fill their develop needs and to make a true team spirit and professional ethics. • Collecting competitor activity, Market information, and forward to line manager. • Senior key Accounts executive - 2001 –2003 Reporting to branch sales manger • Key account executive - 2000 –2001 • Van sales representative - 1999 –2000