Akhil Suresh Nair

Ever since the pandemic started, small businesses have increasingly relied on e-commerce to stay afloat. This necessity has forced them spending an extra-ordinary amount of money to set up e-commerce channels, hiring consultants and running expensive and inefficient ad campaigns. Only 16% of new sellers on Amazon become profitable within the first 2 years. This is because of highly expensive ad campaigns which require tremendous amount of manpower, knowledge and expertise to run efficiently. This is where Xena Intelligence comes as a Godsend to Amazon sellers. At its core, Xena Intelligence is an algorithmic engine which optimizes pay-per-click ad campaigns by continuously ingesting keyword & sales data from various sources and automates decision making process, thereby making the ad campaigns highly adaptable to the ever-changing e-commerce landscape. Xena has reduced more than 40% of ad spend on an average for our clients.