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Ala a Olayan

Co-Founder & MD, Melodies – Events, Entertainment & Experiences | CEO, Beyonders Contracting | Turnaround & Transformation Leader | Government, Corporate & National Events | Saudi Arabia
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Email: ****@****.***
LinkedIn: Ala'a Olayan
Location: Riyadh, Saudi Arabia
Current employer:
Melodies
Current title:
Co-Founder & Managing Director
Last updated: 15/10/2026 04:49 AM
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About

Ala a Olayan is from Riyadh, Saudi Arabia. Ala'a is currently Co-Founder & Managing Director at Melodies, located in Saudi Arabia. Ala'a also works as Co-Founder & CEO at Beyonders for Contracting, a job Ala'a has held since Jan 2023. In Ala'a's previous role as a Chief Operating Officer at Artcon Group, Ala'a worked in Saudi Arabia until Jun 2023. Prior to joining Artcon Group, Ala'a was a Managing Director at Ramada For Hospitality Services and held the position of Managing Director at Jeddah, Saudi Arabia. Prior to that, Ala'a was a Group Business Development Director at Al Sarif Group, based in Saudi Arabia from May 2017 to Apr 2019. Ala'a started working as Group Regional Manager at Hoshan Company Limited in Jeddah, Saudi Arabia in Nov 2012.

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Ala a Olayan's current jobs
Company: Melodies
Title: Co-Founder & Managing Director
Period: Jun 2023 - Present (3 years, 4 months)
Location: Saudi Arabia

Co-founded and lead Melodies, a specialised event management, entertainment and experiential company serving government entities, leading brands and giga-projects across Saudi Arabia and the GCC. • Set strategy and lead operations across conferences, exhibitions, national celebrations (Saudi National Day, Founding Day), grand openings, entertainment and corporate events • Built an agile organisation that delivers end-to-end — concept, creative, build, technology and on-site execution — at scale • Grew the client base across government and private sectors, delivering for Saudi Aramco, General Entertainment Authority, Ithra, stc and the Royal Commission • Expanded regional coverage across Riyadh, Jeddah and the Eastern Province 🌐 melodies.sa | 📩 info@melodies.sa

Company: Beyonders for Contracting
Title: Co-Founder & CEO
Period: Jan 2023 - Present (3 years, 9 months)
Location: Saudi Arabia

Co-founded and lead Beyonders for Contracting, a construction and contracting company. • Drive enterprise strategy and operations across a diverse contracting portfolio • Lead end-to-end project execution from tendering to delivery — optimising cost, timelines and quality • Strengthen supply chain, subcontractor and site performance to scale reliably 🌐 beyonders.sa

Ala a Olayan's past jobs
Company: Artcon Group
Title: Chief Operating Officer
Period: Jul 2021 - Jun 2023 (1 year, 11 months)
Location: Saudi Arabia

Directed day-to-day operations across a diversified group, aligning teams, processes, and priorities with broader business objectives Partnered with senior leadership to design and execute strategic initiatives that improved organizational efficiency and performance

Company: Ramada For Hospitality Services
Title: Managing Director
Period: May 2019 - Jul 2021 (2 years, 2 months)
Location: Jeddah, Saudi Arabia

Oversaw full hospitality operations, driving service quality, cost discipline, and operational consistency across the portfolio Spearheaded organizational restructuring and process redesign to build a more resilient, efficient business

Company: Al Sarif Group
Title: Group Business Development Director
Period: May 2017 - Apr 2019 (1 year, 11 months)
Location: Saudi Arabia

Led business development across group entities, identifying and pursuing growth opportunities in contracting, hospitality, and diversified holdings Aligned new initiatives with group strategy through close cross-functional collaboration with entity leadership

Title: Group Regional Manager
Period: Nov 2012 - May 2017 (4 years, 6 months)
Location: Jeddah, Saudi Arabia

Managed regional operations across multiple locations, standardizing processes and ensuring consistent operational performance Informed group strategy by delivering regional performance insights to senior leadership

Ala a Olayan's education
University of Jordan
Bachelor’s Degree
Ala a Olayan's top skills
Stakeholder Management Strategic Partnerships Board of Directors Supply Chain Management Turn Around Management Entrepreneurship Corporate Governance Operational Excellence Project Engineering Project Delivery Hospitality Management Event Planning Cost Control P&L Management Government Relations Executive Leadership Restructuring Change Management Business Transformation Construction Management
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