Alara Dural Bermo
About
Alara Dural Bermo is from United Kingdom. Alara Dural is currently Marketing Consultant at IRÄYE, located in Madrid. Alara Dural also works as Freelance Marketing Consultant at undefined, a job Alara Dural has held since Sep 2025. In Alara Dural's previous role as a Senior Marketing Manager at Miller Harris, Alara Dural worked in London Area, United Kingdom until Aug 2025. Prior to joining Miller Harris, Alara Dural was a Marketing Manager - Narciso Rodriguez / Issey Miyake at Shiseido and held the position of Marketing Manager - Narciso Rodriguez / Issey Miyake at London, England, United Kingdom. Prior to that, Alara Dural was a Brand Manager - Dolce & Gabbana / Zadig & Voltaire / Tory Burch Beauty at Shiseido, based in London, England, United Kingdom from Apr 2022 to Jan 2023. Alara Dural started working as Marketing Manager at Sana Jardin in London, England, United Kingdom in Mar 2021. From Aug 2019 to Mar 2021, Alara Dural was Marketing Executive at Sana Jardin, based in London Area, United Kingdom. Prior to that, Alara Dural was a Marketing Assistant - Givenchy Beauty at LVMH Perfumes & Cosmetics, based in London, United Kingdom from Jul 2018 to Aug 2019. Alara Dural started working as Marketing Intern- Harvey Nichols at Al Tayer Group in Dubai, United Arab Emirates in Dec 2015.
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Alara Dural Bermo's current jobs
Alara Dural Bermo's past jobs
Responsible for UK/EMEA/APAC regions. I led strategic development and execution of marketing initiatives across retail, wholesale and brand partnership channels to drive brand growth, visibility, and commercial performance.
Launched Narciso Rodriguez , “all of me”. The biggest fragrance launch of the brand in the past 20 years. (Ranked #6 New female fragrance launch Sep’23)
Driving UK brand strategy for D&G beauty, launching Zadig & Voltaire in the UK with TPS and planning go-to-market strategy for Tory Burch Beauty in SpaceNK. My day-to-day responsibilities consisted, working with cross-functional teams to make sure all teams were aligned and working towards the same goal to achieve annual sales targets. I was the key local contact liaising with regional and HQ to ensure Global Brand vision/strategy and launches are clearly communicated and implemented in line with UK business strategy.
Throughout my time at Sana Jardin, i have contributed to the transformation of the early stage start-up on various functions. Sana Jardin is a socially conscious, fragrance house built on the principles of a circular economy model - an alternative business model which enables the women in the supply chain to become micro-entrepreneurs by up- cycling the waste products from perfume production.
Responsible for fragrance, make-up and skincare categories. -Executed the launch of L’Interdit, the biggest fragrance launch of the brand in the past 10 years, from strategy to in-store implementation. (Ranked Top #20 for New Launches and #10 in Mother’s day)
International sales intern - Turkey Desk