Alastair Bruce
About
Alastair works in the following industries: "Computer Software", "Internet", "Oil & Energy", and "Utilities". In Alastair's previous role as a Head of Analytics, Digital Analytics, Research & Insight and Data Science at British Gas, Alastair worked in until Jul 2021. Prior to joining British Gas, Alastair was a Head of Digital Analytics and Planning at British Gas and held the position of Head of Digital Analytics and Planning. Prior to that, Alastair was a Senior Growth Operations Manager (UK and EMEA) at Twitter, based in London, United Kingdom from Oct 2015 to Dec 2016. Alastair started working as Editorial and Market Director (acting) for Arabian markets and Group Product Manager EMEA at Microsoft in London, United Kingdom in Sep 2013. From Apr 2010 to Sep 2013, Alastair was Senior Product Manager, Portal production and new product development at Microsoft Ltd. Prior to that, Alastair was a Senior Content Manager at Microsoft Ltd from Nov 2005 to Apr 2011.
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Alastair Bruce's past jobs
Created and manage a new team of 80 data professionals (on and offshore), responsible for data science and analytics strategy, data engineering and customer and commercial insights across British Gas' Customer division.
Delivered a sea-change in the business’s understanding of the potential and trajectory of digital transformation through delivering new analytical capability, scorecards, reporting, metrics, dashboards, and compelling storytelling across the whole business.
Delivered audience strategy, customer insights and analytics and strategic business insights through detailed SQL analysis of large data sets, formulated and executed innovative tactics, including building new pilot products, for teams to deliver against strategy, put business processes into place to facilitate delivery, created appropriate KPIs and measurement plans, and created a self-serve data capability. Size potential audiences and deliver business plans and proposals, often working with partners (like Transport for London and Heathrow airport), Media, Sales, Communications, Product, Engineering and User Research teams to define a cohesive growth strategy and tactics in the UK, Spain, Italy and Saudi Arabia. Build efficient processes allowing delivery of multi-market programs and communication of key metrics and performance to stakeholders and management of £1m+ growth budget
Editorial and Market Director (acting) for Egypt, UAE and Saudi Arabia: Responsibility for content and market strategy across Saudi Arabia, Egypt and the UAE in Arabic and English and managing editorial team and resources, building editorial team from scratch and managing editors-in-chief of three markets and the teams under them. Group Program/Product Manager for EMEA growth markets and manager of a team in Turkey, Egypt, UAE, Saudi Arabia, Israel, South Africa, Poland and Greece, responsible for delivering product strategy and locally relevant commercially successful content-driven services (websites and apps) across multiple screens and operating systems. International Product Manager and lead for the global Entertainment product, managing product strategy and local feature requests, developing innovative, robust, prioritized and actionable international plans and working with global engineering to deliver compelling experiences in 50+ markets.
Lead portal production, design, data and new product development for MSN UK, ensuring MSN UK has robust, innovative and exciting platforms and products suitable for the creation of innovative and creative stories
Led content, editorial and audience strategy for MSN properties, including Money, Travel, Tech & Gadgets, and Local and leading portal strategy for UGC and social media, managing 7-figure content and resource budgets and editorial team of 7