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Alberto Herrera Velasco

Head of Buying| Strategic Planning & Fashion Merchandising Leader| Scaling Fashion Retail
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Email: ****8@hotmail.com
LinkedIn: Alberto Herrera
Location: Dubai, United Arab Emirates
Current employer:
R Mixed FZCO
Current title:
Head MAAG MAN
Last updated: 11/08/2026 11:49 AM
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About

Alberto Herrera Velasco is from Dubai, United Arab Emirates. Alberto Herrera works in the following industries: "Retail". Alberto Herrera is currently Head MAAG MAN at R Mixed FZCO, located in Dubái, Emiratos Árabes Unidos. In Alberto Herrera's previous role as a Senior Buyer MAAG at R Mixed FZCO, Alberto Herrera worked in Dubái, Emiratos Árabes Unidos until Oct 2024. Prior to joining R Mixed FZCO, Alberto Herrera was a Womenswear Wovens and Accessories Buying and Commercial Manager at Encuentro and held the position of Womenswear Wovens and Accessories Buying and Commercial Manager at Barcelona, Cataluña, España. Prior to that, Alberto Herrera was a Jersey Senior Buyer MANGO MAN at MANGO, based in Barcelona, Cataluña, España from Aug 2019 to Jul 2021. Alberto Herrera started working as Womenswear Accessories and Knitwear Buying and Commercial Manager at Encuentro in Jan 2019. From Sep 2016 to Jan 2019, Alberto Herrera was Womenswear Denim and Accessories Buying And Commercial Manager at Encuentro, based in Barcelona y alrededores, España. Prior to that, Alberto Herrera was a Buying Assistant at Bershka, based in Barcelona y alrededores, España from Mar 2016 to Sep 2016. Alberto Herrera started working as International Exports Agent at SEUR in Barcelona y alrededores, España in Nov 2015.

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Alberto Herrera Velasco's current jobs
Company: R Mixed FZCO
Title: Head MAAG MAN
Period: Sep 2024 - Present (2 years)
Location: Dubái, Emiratos Árabes Unidos
Alberto Herrera Velasco's past jobs
Company: R Mixed FZCO
Title: Senior Buyer MAAG
Period: Nov 2022 - Oct 2024 (1 year, 11 months)
Location: Dubái, Emiratos Árabes Unidos
Company: Encuentro
Title: Womenswear Wovens and Accessories Buying and Commercial Manager
Period: Jul 2021 - Nov 2022 (1 year, 4 months)
Location: Barcelona, Cataluña, España
Company: MANGO
Title: Jersey Senior Buyer MANGO MAN
Period: Aug 2019 - Jul 2021 (1 year, 11 months)
Location: Barcelona, Cataluña, España
Company: Encuentro
Title: Womenswear Accessories and Knitwear Buying and Commercial Manager
Period: Jan 2019 - Aug 2019 (7 months)

Utilise supplier knowledge and network to increase the range and availability of sourcing options to provide excellent service, value and range to the Company. Strive to achieve agreed financial targets & relevant KPI’s. Travel both nationally and internationally on behalf of the business to optimise supplier network and ensure the best blend of product to achieve our retail targets. Generate the greatest range of portfolio options for the retail business at the optimal price and service levels. Work with Board of Direction in terms of the overall Company buying strategy and vision. Ensure all correct procedures are followed to facilitate efficient PO processing work in relation to buying administration is carried out correctly and efficiently. Regularly carry out competitive shopping/research to stay up to date in terms of all market information and current trends. Analysis of all sales data and react accordingly in conjunction with Buying Director Prepare for & present regular range reviews and presentations. Review existing supplier base and identify new sources and manage relationships effectively. Control negotiations to ensure best price and margin and evaluate supply base performance based on price, quality and delivery ensuring a strong understanding of budgets and adherence to same. Strive to increase turnover and profit by remaining competitive and innovative in line with competitors.

Company: Encuentro
Title: Womenswear Denim and Accessories Buying And Commercial Manager
Period: Sep 2016 - Jan 2019 (2 years, 4 months)
Location: Barcelona y alrededores, España

Contribute to the decisions on the product range. When required, present garments to product management and follow up on afterwards action points for the team/department. Look further ahead than immediate problems to focus on ideas and solutions that may be of longer-term benefit to profitability. Provide a wider more strategic understanding of the business, the customer and the department. Keep team informed and up to date on key issues. Work closely with merchandising team to review department performance and develop areas for improvement. Building of effective working relationships both internally (Design, Technical Services, HO based retail function) and externally (Suppliers). Anticipation and resolving problems with deliveries continuing to build stable long term relationships with suppliers. Regular trips and visits to laundries and factories in origin(China, India and Bangladesh) in terms of negotiation and assuring the company standards are properly done.

Company: Bershka
Title: Buying Assistant
Period: Mar 2016 - Sep 2016 (6 months)
Location: Barcelona y alrededores, España
Company: SEUR
Title: International Exports Agent
Period: Nov 2015 - Apr 2016 (5 months)
Location: Barcelona y alrededores, España
Company: ESCADA
Title: Marketing Assistant
Period: Jan 2015 - Jun 2015 (5 months)
Location: Barcelona y alrededores, España

As a Marketing Assistant I have been in charge of several tasks, mostly related to the attraction of the chinese market to our stores and increase and upload our Data base. Also I have helped my partners to develop all the actions made at our Spanish stores in Barcelona. The position I am holding at the moment is giving me the strengths to handle multiple tasks in a moment and by myself.

Company: Inlingua Lleida
Title: English teacher
Period: Oct 2008 - Sep 2014 (5 years, 11 months)
Location: Lleida, España

As an English teacher I had the opportunity to face some challenges in a daily basis with both children and adults.

Company: She-Herencia
Title: Group Leader
Period: Jul 2008 - Aug 2010 (2 years, 1 month)
Location: London, Reino Unido/ Dublin, Irlanda/ Manchester, Reino Unido

Group Leader en programas de verano en campamentos Excellence en diferentes puntos del Reino Unido e Irlanda. Group Leader in English Programs for Spanish children (United Kingdom and Ireland)

Alberto Herrera Velasco's education
Universitat Abat Oliba CEU
Instituto Internacional de Marketing
2016 - 2017
IED Istituto Europeo di Design
Master's Degree
2014 - 2015
Broad Run High School
Bachillerato
2006 - 2008
Czech University of Life Sciences Prague, Faculty of Economics and Management
2011 - 2012
Institut Escola del Treball
Técnico Superior en Comercio Internacional
2013 - 2014
Universitat de Lleida
Bachelor’s Degree
2009 - 2013
Alberto Herrera Velasco's top skills
Marketing Microsoft Excel Retail Trade Project Management English Marketing Strategy Microsoft Office Prezi Social Media Oracle Atención al cliente Project Planning SAS CRM Microsoft PowerPoint WordPress Mercadotecnia Google Analytics Servicio de atención al cliente
Other people named Alberto Herrera Velasco
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Psicólogo general sanitario
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