Alec C P Lau
About
Alec C P Lau is from Hong Kong SAR. Alec is currently Marketing and Branding Consultant at Independent Consultant.
Alec C P Lau's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.
Alec C P Lau's current jobs
- Conducted in-depth brand assessment on the current and prospective awareness of client brands. - Identified latent customer groups and developed personas for their needs for purchase. - Helped identifying client brand positioning with brand association map and concluded key attributes that enhance brand preference and likeability. - Developed copywriting in support to client’s social media distribution to promote its brand and products. - Conducted market and industry research on competitor brands and price analysis.