Alejandro De Haro

Gola is a multidisciplinary community that seeks to explore football from diverse cultural and social spheres. • Co-Creator of Gola Brand. • Creator of the Gola Community. • Developed the Marketing Strategy. • Developed the Sponsor Partnerships. • Developed the Gola Community Smart Data Strategy. • Branded Content Strategy. • Creativity and Production. • Co-Curator of the Gola lineup. • Negotiator of talent for Gola lineup & influencers. 1 Gola created the first Futbol/Soccer/Football festival. In association with Ache Entretenimiento. Our events seek to break the boundaries of football to reach all kinds of public in a modern, relevant and fun way. Gola's Festival first edition was held in Mexico City on June 18th 2016. @golamx 2 Gola created "Balón al Aire". A project based on a research with Kantar Millward Brown Consulting to "tackle" the myth around the Mexican National Football team and its recurrent elimination in round of 16th in the last 6 FIFA World Cups, and creating a 45 minute video Documentary Production that aims to contribute to form a better society through Football. Showing that with effort, character and dedication, we can get where ever we want in life, and in Football. A branded content piece in partnership with AB Invev. Brand: Corona. "Balón Al Aire" seeks to discover what lies behind the lack of definitive triumphs within the field for the Mexican Football Team in contrast to the development of the Mexican winning mentality. Ex-footballers along with outstanding Mexicans in music, journalism, gastronomy and other sports, unite their perspectives to create a forceful and profound view of Mexican Society, searching for glory. Watch it here: https://www.youtube.com/watch?v=Z39di_1CtR4&t=441s May 2018

Empower young athletes to train anywhere. Digital skills training & fitness development platform for Soccer/ Football /Futbol. www.kiqer.com • Creator of Kiqer brand. • Creator of the Kiqer Community model. • Developed the Marketing and Monetization Strategies. • Co-Developed the Platform’s UX and Design with specialized agencies. • Developed the Platform’s Smart Data Strategy. • Funding and Partners.

Regional Head of Business for Spanish Speaking Latin America Markets.

In charge of advertising sales for Television (Broadcast TV & Cable TV), Digital & New Media platforms. Develop strategic partnerships with companies such as Procter and Gamble, Grupo Carso(Telcel/Telmex/Sanborns/Sears/Saks), Grupo Modelo-AB InBev, Telefónica-Movistar, Microsoft, Visa, General Motors, Apple, Kimberly Clark, Paramount Pictures, Hershey, Mattel, Mondelez, Cinepolis, Dell, Go Daddy, Mercado Libre, Airbnb among others. Member of Televisa Commercial Innovation Committee. Exploring New Technologies for advertising sales such as Programmatic TV media buying, Addressable TV, Data management and CRM projects.

In charge of Multiplatform Strategies, Branded Entertainment, New Products and Key Account Development in all Televisa Pay Tv platforms (Televisa Networks, Sky and Izzi). Plan and implement the Segmentation, Targeting and Positioning (STP) strategy for commercial audiences of Televisa Pay TV platforms. In charge of developing advertising sales strategies for all Televisa Cable TV platforms (Televisa Networks, Sky and Izzi). Developed the Advertising Sales Strategy for the 2014 FIFA World Cup (WC) in all Televisa Pay Tv platforms generating a 64% increase in total revenue vs 2010 WC. 2,527% increase in Product Placement revenue during our Prime Time Shows vs 2010 WC. 79% increase in number of clients participating in the event vs 2010 WC. Developed Pricing Strategies in sports and special events in all Televisa Pay TV platforms.

Developed advertising sales strategies for Televisa Cable TV platforms (Televisa Networks, Sky and Izzi) in all the sports networks and sports signals that each platform carries. Increased advertising revenue 35% YOY in sports channels and sports events broadcast in all Televisa Cable TV platforms. 2012 vs 2013. Developed Pricing Strategies in sports channels and special events in all Televisa Cable TV platforms. 2012 vs 2013. Member of TDN (Televisa Deportes Network) and UTDN (Univisión Televisa Deportes Network) Strategic Comitee Board.

Broadcast TV Account Manager for Coca Cola growing a strategic partnership between the 2 companies and creating various innovative projects. Ex: Project: Televisa & Coca Cola juntos rumbo a Sudáfrica 2010.- The biggest branded content project ever made in Televisa. Televisa and Coca Cola built a strategic relationship towards South Africa's 2010 World Cup putting together all their media power and assets, generating a 300% increase of investment from Coca Cola to Televisa. . Coca Cola increased every year an average of 12% the investment in Televisa. Coca Cola got to be the #1 client in Product Placement in Televisa. Coca Cola has been in the Top 5 client list for Televisa since 2006.

In charge of creating the concept, strategy, image and design of the Marketing and Product Placement división in Televisa Ventas VP.

Scholar at Customer Business Development (CBD), in the Beauty and Health category of the Walmart team. A) Team Lider of the: "Ready to sell cases" Project for Bodega Aurrera. The Project consisted in maximizing productivity in stores having the product well organized all the time in shelves, having better control with supermarket employees and promoters, and having art and a good strategic comunication printed on the boxes and POP materials. B)Sales Analyst: Doing weekly sales analysis for P&G's Health and Beauty brands and products, creating strategies for maximizing sales and shelve space for Walmart stores using Walmart´s Retail Link.

Assisting Sales Managres with their accounts / clients and POP material during concerts and events.