Alejandro Gonzalez Payan

In charge of opening new markets and creating brand launches for LATAM in Mexico, Colombia and Chile; generating the GTM plan to successfully ramp up the business for external and internal audiences of the brand, while using an Agile methodology acting as a Project Manager for LATAM. As part of the financial and budget management strategy, responsible to ensure efficiency of each market, program and project spend from Marketing to acquire new users and retain them, guaranteeing budget accuracy with a Return of Marketing Spend by delivering scalable, profitable and g-localized projects and frameworks to each country ́s needs; which leads us to reduce redundancy and mitigate any risk of performance from the entire team. Hired and managed a team of 12 responsible for the development of each country; while planning, designing and implementing each new countries’ business strategies, and in the meantime, ensuring that all countries’ partnerships, agencies and internal teams are running and complying with our global processes and brand guidelines. As for the growth goals, responsible for the demand generation strategy from online and offline campaigns creating a 360 Marketing holistic strategy to create MQL’s.