Alex Cardoso De Melo
About
Alex Cardoso De Melo is from São Paulo, São Paulo, Brazil. Alex Cardoso is currently Commercial and Marketing Director at Luminia Soluções Inteligentes, located in São Paulo, São Paulo, Brazil. Alex Cardoso also works as President and Idealizer (volunteer) at Non-Profit Organization Projetos sociais meu sonho não tem fim, a job Alex Cardoso has held since Aug 1997.
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Alex Cardoso De Melo's current jobs
- Responsible for B2B sales initiatives of some of the biggest brands in Brazil as Alegrete, Dellar, Delsey, George Foreman, Goodyear Tools, HP, Latina, Lenoxx Sound, Mallory, Natura, Onodera, Positivo, Rayovac, Remington, Taurus, Tumi, Winsor and others; - Identify and capitalize on opportunities and strategic alliances ((Accentiv´, Avon, Bradesco, Bunge, Camargo Correia, Coca-Cola Femsa, Drogaria São Paulo, HSBC, Jequiti, MasterCard, Natura, Perdigão, Tupperware, Whirpool, 3M among others); - Sales Representative for the corporate and promotional sales segments (leading brands as Alegrete, Dellar, Delsey, George Foreman, Goodyear Tools, HP, Latina, Lenoxx Sound, Mallory, Natura, Onodera, Positivo, Rayovac, Remington, Taurus, Tumi and Winsor); - Responsible for creation and operation of the Applica/Salton´s channel of institutional sales and promotional and e-commerce, with established brands in the market as George Foreman Grill, Melitta and Westinghouse; - Creator of the first exclusive commercial representation of socially responsible products; - Responsible for study, feasibility analysis and entry strategy of Applica/Salton (the world leader in the segment of small appliances) and the line "George Foreman Grill" in the Brazilian market; - Creator of “Blog do George”. The first institutional blog in appliances market of Brazilian Internet.
- Idealizer, implementer and maintainer of the organization, social projects and materials to awareness and motivation (official website, brochures, magazines, DVDs, books, lectures, etc.); - Identify and capitalize on strategic alliances to publicize the actions of the organization (Google, TV Minuto, BusTV, among others); - Creator of "Empresa dos Sonhos", the country's first free portal for disseminating actions Corporate Social Responsibility and Socially Responsible Companies; - Wide dissemination of its projects, lectures, magazines, DVDs, books, joints, materials, research and columns in the Brazilian media (TV Bandeirantes, ESPN Brasil, Veja, Estadão, Folha de São Paulo, UOL, Rádio 89FM, CBN, Eldorado, Rádio Bandeirantes, among others) and international (NHK TV - Japan, BBC - England, Forum Magazine e Der Spiegel - Germany and The Washington Post - U.S.).