Alex Davidenko

Hospital-grade disinfection solutions for the day-to-day realities of modern businesses, making it easy to protect what matters most.

— built a scalable logistics infrastructure with a number of independent fulfillment centers; tight in one network and fully automated with eCommerce back end.  — built a cost-effective reverse logistic system and constantly optimized it that saved tenths of thousands of dollars vs a basic return label attached to each device. — Amazon-like Free 2-Day Shipping offered to customers with only 15% cost increase comparing to a standard 5 days delivery — repair center set up in the US with 5x time reduction for repairs and close to zero expense change vs repairs in China. — actual unit economics and other operating metrics MoM calculation and review process implemented. — successful migration to QuickBooks Enterprise with finance and logistics teams with follow on data feed automation — supervision of incomes and expenses — manufacturing planning based on high-level sales forecast numbers without major OOS during the last 2 years. — certification of 3 hardware products for markets in the US, Canada, EU, Australia, and Japan — EDI connection with major US big-box retailers — HR processes created and implemented — legalization of the foreign workforce — overall R&D team management of 50+ professionals

The first eco furniture for cats made of corrugated cardboard in Ukraine. Production located in Kyiv and uses only locally produced materials. Brand new technology to the Ukrainian market. Eco-friendly.

+ Basic customers' behavioral segmentation. New product for one of the segments. Sales growth by 23% compared to the other part of the customer base. + Positive pilot with an adjusted product for another segment of customers. + Research on the definition of retail client groups that helped to understand the root of the problems we experienced and to figure out how to fix them. + Took an active part in the creation of a unique product for retail banking - Loans with the option to skip a monthly payment. Communication of this product for internal end external groups of clients. + Countrywide advertising channels' test. As a result matrix for selection of communication channels depending on the business task. + "April Fool" Joke with Alfa Bank. Copywrite and exec. "Sponsored" by CMO and Bank. It was fun. 800k+ views. Google it :)

TM "Khortytsa", TM "Pervak" + Brand Positioning Statement for both TMs completed + Cleared SKU set for TM "Khortytsa" and complemented SKU range for TM "Pervak" + Launched new mass market niche vodka brand

+ IMB rebrand into Platinum Bank as it known today. Included brand style, USP, web site, internal communication, POSm + Deposit products launch. Ukrainian Banker Awards 2012 - "Best Deposit Program". + Created a checklist to find optimal locations and spaces, that allowed to build and open 32 bank branches from scratch. + Rebrand of 17 bank branches bought from Home Credit Bank in just 30 days. Assistance in communication with clients of HCB. + Set up 150 m2 roof logo in just 8 months, that took 30% less time than by the other company in the same building + Development an ad campaign and adjustment of internal processes for small loans—"Paper Monsters". So successful that regulator asked to stop it. Lift in sales during it's run was by almost 40% to the sales plan. + Several Anti-monopoly Committee claims experience. With minimised fines and two completely won without fines. + Assistance in "Pt Click" launch. User friendly internet banking that gave access to cash 24/7.

+ Mortgage process redesign. New in-house IT system. Time to disbursement cut for 25%. New client-friendly process. + Rebranding project started.

TV buying 2005-2006 Media planning 2006-2007 Agency's biggest account management for two years in the row with $10M+ annual spent.