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Alex Ikonn

Co-Founder and CEO of Intelligent Change. Creator of The Five Minute Journal and the Productivity Planner. Angel investor. Experimental restaurateur.
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Email: ****x@intelligentchange.com
LinkedIn: Alex Ikonn
Location: London, England, United Kingdom
Current employer:
Creative Restaurant Holdings
Current title:
Partner
Last updated: 21/09/2026 08:41 AM
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About

Alex Ikonn is from London, England, United Kingdom. Alex is currently Partner at Creative Restaurant Holdings, located in London, England, United Kingdom. Alex also works as Investor at WeCommerce, a job Alex has held since Apr 2019. Another title Alex currently holds is Co-Founder at Dreamers & Creators. In Alex's previous role as a Investor at CURLSMITH, Alex worked in London, England, United Kingdom until Apr 2022. Prior to joining CURLSMITH, Alex was a Co-founder at Luxy Hair and held the position of Co-founder at Toronto, Canada Area. Prior to that, Alex was a Digital Marketing Consultant at Ikonn Media from Feb 2009 to Apr 2010. Alex started working as Account Manager at CIBC in Oct 2005.

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Alex Ikonn's current jobs
Company: Creative Restaurant Holdings
Title: Partner
Period: Sep 2020 - Present (6 years)
Location: London, England, United Kingdom

Restaurant holding of Endo at Rotunda which is a 1* Michelin Star Japanese omakase restaurant ran by master chef Endo Kazutoshi. Additionally, a more casual japanese SUMI Restaurant on Westbourne Grove in Notting Hill which is also recognised by the Michelin Guide.

Company: WeCommerce
Title: Investor
Period: Apr 2019 - Present (7 years, 5 months)

Succesful Exit - December 2020 - IPO on TSX Venture Invested privately in Pixel Union which became WeCommerce/Tiny which became a publicly traded holding company that starts, buys, and invests in the world’s top Shopify businesses.

Company: Dreamers & Creators
Title: Co-Founder
Period: Jul 2013 - Present (13 years, 2 months)
Location: London, UK

Dreamers & Creators is a creative agency that begun as a means for its founders to pursue varied creative interests. We are a marketing strategy and execution firm for the entrepreneurial enterprise. We also specialize in branding, filmmaking and design. We create fascinating brand strategies, products, and one-of-a-kind experiences for select few clients.

Company: Intelligent Change
Title: Co-Founder & CEO
Period: Jan 2013 - Present (13 years, 8 months)
Location: London, United Kingdom

We create elevated, thoughtfully designed products to help you realize your potential and live a happier, more fulfilling life. The Five Minute Journal is the first journal and iOS/Android app to apply the principles of positive psychology. In under 5 minutes a day, you begin to practice the habits of happiness that are now proven to improve your well being through 20+ years of research. It's the simplest, most effective thing you can do everyday to be happier. The Five Minute Journal has sold 3M+ units around the world and is available directly through our site, Amazon, Anthropologie, Goop, Indigo, Revolve, Urban Outfitters, Paper Source, etc. Productivity Planner - Do you often find yourself busy, while more important tasks get procrastinated on? The Productivity Planner helps you prioritize and accomplish the vital few tasks that make your day satisfying. Quality over quantity. Combined with the Focus Time Technique to help you avoid distractions, the Productivity Planner assists you to get better work done in less time.

Alex Ikonn's past jobs
Company: CURLSMITH
Title: Investor
Period: Oct 2018 - Apr 2022 (3 years, 6 months)
Location: London, England, United Kingdom

Successful Exit - April 2022 - Acquired by Helen of Troy for $150M. Early private investor in Curlsmith supporting founders Michal and Kate Berski to scale and grow Curlsmith to an award winning, 5 Star Rated Vegan and Cruelty-Free haircare line specifically developed for curly, wavy and dry hair.

Company: Luxy Hair
Title: Co-founder
Period: Apr 2010 - Dec 2018 (8 years, 8 months)
Location: Toronto, Canada Area

Successful Exit - December 2018 - Acquired by Beauty Industry Group(BIG) In 8 years, we scaled Luxy Hair to become a truly global business with 250,000+ customers in over 165 countries. We were one of the first businesses to use our YouTube channel, Luxy Hair, as a platform to organically grow the business by providing value-driven content around the world. The channel has amassed close to half a billion views and over three million subscribers. From the beginning we focused on re-inventing how customers and businesses interact with YouTube and e-commerce by providing an amazing product at an amazing prices while being genuine and transparent with our customers. We believe in Delivering Value, Gratitude, Staying Humble, Transparency, Ownership, Constant Learning/Improvement and being a Linchpin. Living these values have contributed to the success of the business to date.

Company: Ikonn Media
Title: Digital Marketing Consultant
Period: Feb 2009 - Apr 2010 (1 year, 2 months)

Was way too early to social media consulting. Failed at convincing businesses that social media is the next big thing for businesses. This failure helped me create our first successful business, Luxy Hair.

Company: CIBC
Title: Account Manager
Period: Oct 2005 - Apr 2008 (2 years, 6 months)

Launchpad for my banking career which ended by me being fired in 2008. One of the greatest things that happened to me which took me on my entrepreneurial path.

Alex Ikonn's education
York University
Bachelor of Commerce - BCom
2005 - 2010
Alex Ikonn's top skills
Online Marketing E-commerce Brand Architecture Leadership Business Development Entrepreneurship Graphic Design Digital Strategy Marketing Strategy Digital Marketing Public Speaking Strategy Customer Service
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