Alex Krassel
About
Alex Krassel is from Los Angeles County, California, United States. Alex is currently Vice President, CTV Engineering at Kargo, located in Los Angeles Metropolitan Area. In Alex's previous role as a Board Member at Prebid.org, Alex worked in Los Angeles Metropolitan Area until Aug 2024. Prior to joining Prebid.org, Alex was a Principal Group Engineering Manager at Microsoft and held the position of Principal Group Engineering Manager at Los Angeles Metropolitan Area. Prior to that, Alex was a Chair of the Prebid CTV-OTT Taskforce at Prebid.org, based in Los Angeles Metropolitan Area from Feb 2021 to Jul 2024. Alex started working as Vice President, Engineering at Xandr in Los Angeles Metropolitan Area in Aug 2018. From Nov 2014 to Aug 2018, Alex was Vice President, Engineering at AppNexus, based in Greater Los Angeles Area. Prior to that, Alex was a VP of Engineering at Xaxis, based in Greater Los Angeles Area from Jan 2014 to Oct 2014. Alex started working as VP of Engineering at 24/7 Media Inc. in Greater Los Angeles Area in Dec 2011.
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Alex Krassel's current jobs
Alex Krassel's past jobs
Represented Microsoft on the Prebid.org's Board of Directors.
Led multiple groups of software engineering teams within Microsoft Ads Engineering organization.
Led Prebid.org's CTV-OTT Taskforce to build a comprehensive understanding of possible Prebid-based solutions for CTV-OTT use cases along with challenges associated with each approach. The Taskforce produced several white papers, including a white paper outlining the best Ad Server / Prebid Server integration architecture proposal that was adopted by several major ad servers. Participated in multiple panels at Prebid.org's events.
Led multiple groups of engineering teams to support and advance Xandr Publisher Integrations capability. This included Mobile SDKs, CTV, advanced video formats and tags, multiple UI apps, Prebid Server, Prebid.js, Test Engineering, and more. Xandr was acquired by Microsoft.
Led multiple highly efficient software engineering teams while first standing up and then advancing video AdTech capabilities at AppNexus. This included consolidation of AppNexus and Open AdStream Mobile SDKs and SDK teams, as well as building new advanced instream and outstream video ad formats and players. AppNexus was acquired by AT&T to become AT&T's Xandr AdTech division.
Led multiple engineering teams both in the US and abroad to build the Open AdStream (OAS) ad server Mobile SDK for iOS and Android, advanced interstitial video ad format, and a number of advanced video ad server features. Open AdStream was acquired by AppNexus.
Led multiple software engineering teams to first integrate Panache video ad technology into the Open AdStream (OAS) ad server after the acquisition of Panache, and then to add multiple new video ad tech features to the combined ad server offering. 24/7 Media was merged into Xaxis (a sibling WPP subsidiary).
Panache was a very early video ad tech startup that predates many of the modern IAB standards (and influenced some of them), specializing in the in-video ad insertion for both short and long form video and contextual targeting with MTV, Microsoft, CBS, Fox, PBS, Yahoo and more among its customers. Panache was acquired by 24/7 Media, a subsidiary of WPP, to provide support for video to their popular Open AdStream (OAS) ad server offering. At Panache I led all of the technology teams including software engineering teams, product, Devops, Sysops, and QA.
As the company kept growing, I assembled and led multiple teams of highly skilled and efficient software engineers to provide advanced software solutions to high profile clients including NASA, Microsoft, Citicorp, Motorola, CBS, HBO, Viacom/MTV, EDS, Virgin Atlantic Airlines, Continental Airlines, Air Mexico, Ticket Master, Paccar, Wolters Kluwer, and many more.