Alex Lee
About
Alex Lee is from Newport Beach, California, United States. Alex works in the following industries: "Food & Beverages", "Financial Services", "Higher Education", "Consumer Goods", "Government Administration", and "Health, Wellness & Fitness". Alex is currently Trade Marketing Manager at Kurvana, located in Orange County, California, United States. In Alex's previous role as a Business Analyst at Kurvana , Alex worked in Orange County, California, United States until Nov 2019. Prior to joining Kurvana , Alex was a Marketing Director / Co-Founding Partner at Ohana Brands and held the position of Marketing Director / Co-Founding Partner at Orange County, California Area. Prior to that, Alex was a Senior Analyst, Trade Marketing at CJ Foods, based in Orange County, California Area from Jul 2016 to Mar 2017. Alex started working as Business Unit Sales Analyst at Constellation Brands Beer Division in Irvine, CA in Mar 2014. From Aug 2012 to Mar 2014, Alex was Business Unit Sales Coordinator at Constellation Brands, based in Irvine, CA. Prior to that, Alex was a Finance and Pricing Analyst at Constellation Brands, based in Irvine, CA from May 2011 to Aug 2012. Alex started working as Student-Athlete Recruiter at UCLA Athletics in UCLA Athletic Department in May 2008.
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Alex Lee's current jobs
Alex Lee's past jobs
- Created sales and marketing reports - Researched market trends based on BDSA and Headset California market data - Analyzed post-promotion efficacy - Produced sell-through strategies and assisted Head of Sales and Head of Marketing with ad hoc, account-specific reports - Developed selling strategies based on market data
- Develop the Mana Life Energy, Ohana and Koa brands with the founders of the company. - Create digital, social media and tangible marketing materials for Mana Life Energy, Ohana and Koa brands. - Execute demographically targeted social media marketing and SEO campaigns for Mana Life Energy and Ohana on Facebook and Instagram. - Secure distribution of Ohana products at several accounts and organize Customer Appreciation Days. - Develop working partnerships and sponsorships with brand ambassadors and special events.
- Developed monthly billings and PO reports in the grocery and club channels - Tracked performance against MTD, CYTD and FYTD plans - Supported the grocery and club teams with IRI category and channel specific reports and attended regional buyer meetings and presentations - Analyzed key geographical markets throughout the United States and Canada to pinpoint chain retailers to support via trade marketing spend and retail promotions
- Highlighted distribution and sales opportunities for 90 distributors - Developed reports targeting market share opportunities by region - Provided monthly analyses through depletions and distribution reports that allowed field sales to explain trends to their accounts - Developed reports that focused on dollar share growth opportunities so distributors prioritized the portfolio.
- Coordinated with 50 vendors to provide high quality, cost effective products for internal and external sales. - Planned the logistics behind 3 annual off-site business unit meetings, each attended by over 100+ individuals. - Developed budgetary tracking tools and reports that resulted in the business unit saving $90,000 on fiscal year operational costs.
- Provided pricing promotional calendars to external distributor partners so that they could capitalize on promotional weeks - Developed operational expense reports, that resulted in the business unit saving $10,000 in controllable expenses - Reported by month, regional billings to date, to the SVP
- Recruited the nation’s top high school student-athletes to join the UCLA undergraduate experience - Contributed to UCLA Basketball’s 2009 recruiting class being ranked top 10 and UCLA Football’s 2010 recruiting class being ranked top 10
- Developed new business for the West LA market and brought in $34,000 worth of new business - Managed 6 student interns who were responsible for gathering business intelligence and leads - Marketed the Daily Bruin’s website and affiliates, to West LA businesses targeting UCLA students and faculty
- Developed business leads by seeking potential clients near retirement age and facilitated appointments between these individuals and financial advisers - Managed client data - Contributed in the research of development of financial planning strategies
- Performed administrative tasks - Conducted research on the Orange County Public Library system