Alexander Hauck

As part of the Digital Marketing Team, my team is responsible for the platforms for more than three dozen Viessmann country websites, many microsites and landing pages. We provide the web analytics tools for international marketing colleagues and manage and set up the central consent management platform. We also strategically develop new websites and create new interactive experiences on the web with tools like chatbots and product discovery assistants. With technical editing and A/B testing, we continuously optimize the technology, structure, and UX of Viessmann's web offerings and campaigns for a premium user experience and first-class qualified leads.