Alexandra Massey

To develop and lead on the Ocean Brothers (OB) campaign to row a record breaking row across the Atlantic. To generate enough corporate sponsorship to cover all costs for the row, kit, training, safety, travel branding and PR. To raise enough donations, both individual and major, to achieve targets. Meet all marketing objectives: branding, PR, online content, website, email and social media management. Ensure the story is relevant, consistent, meaningful and engaging. Seek out the best opportunities for engagement and sponsorship through high calibre networking. Manage a large group of volunteers for local fundraising initiatives.