Alexandre Keramidas
About
Alexandre Keramidas is from Greater Paris Metropolitan Region. Alexandre works in the following industries: "Food and Beverage Manufacturing". Alexandre is currently Chief Marketing & Commercial Officer at Groupe Advitam, located in Arras - France. In Alexandre's previous role as a Chief Customer Marketing & Digital Officer at FRANS BONHOMME, Alexandre worked in Tours Area, France until Dec 2018. Prior to joining FRANS BONHOMME, Alexandre was a EMEA Customer Marketing Director at Tarkett and held the position of EMEA Customer Marketing Director at Paris Area, France. Prior to that, Alexandre was a Chief Marketing & Digital Officer, Russia at Leroy Merlin Russia, Adeo Group, based in Moscow, Russian Federation from Aug 2008 to Mar 2014. Alexandre started working as Head of Europe Central Purchases & Business Development, e-Commerce & Services at Kesa Electricals in Paris Area, France in Jan 2005. From Jan 2003 to Dec 2004, Alexandre was Business Development Consultant at Independant Marketing Consultant, based in Paris Area, France. Prior to that, Alexandre was a South Europe Commercial Director at Wessanen NV, based in Lyon Area, France from Mar 1998 to Dec 2002. Alexandre started working as Brand Business Development & Operations Excellence, Partner at Uniselect Spain Consulting in Madrid Area, Spain in Apr 1995.
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Alexandre Keramidas's current jobs
Executive Committee member (C-suite) Marketing Strategy, Digital business development & Digital M&A, Customer omnichannel strategy, IT, Supply Chain, Operations & Sales, Group Investments. Top-4 cooperative grain farming Group, comprising 4 activities : B2B Grain Cooperative, B2B Wholesale & Trade, B2B Agricultural machinery, B2C Garden center distribution. Accountable for major transformations in - Market approach - Data, Customer Intelligence & Engagement Management : CRM , Segmentation - Digital recruitment & e-commerce implementation - PMO on major transformational projects, such as Customer journey survey, end-to-end invoice dematerialization (Esker), Cyber - Information Technology operations : implementation of data center outsourcing + urbanization of IT systems (ERP Dynamics Navision Business Central, Wan/Lan renewal projects, ...), - Omnichannel Commerce & Supply solutions roadmap (Intershop, Reflex, Shippingbo,...) to support Digital transformation and Customer XP strategy - Supply chain strategy, Distribution Assets & Maintenance : major project on end-to-end customer delivery optimization for manufactured goods. Four Direct reports: IT Director; Digital Director; Supply Chain Director; Process & Project Quality Management Director.
Alexandre Keramidas's past jobs
Executive Committee member (C-suite) Customer omnichannel strategy & centricity, Pricing & Business development, Customer Sales & Digital Transformation, Sales force effectiveness, Change Management Accountable for major sales force transformations for company under LBO : - Customer & Brand platform, NPS & VOC - Customer Intelligence & Engagement Management : CRM , Data, Segmentation - Sales force Customer Excellence: sales support, digital program, mobile apps - Sales force effectiveness : designed & implemented with Regional sales directors new sales forces automation, for 190 sales people, allowing more efficient visits per day, prioritization of specific Segments to acquire, and a higher order conversion rate per visit. - Stores efficiency : definition of main routes for Customer x Product Assortment Policy, and category management - Pricing roadmap, Intelligent Discount Pricing and Quote tools for Sales force; Public Pricing scheme rebuild Introduction of Voice of the customer program, Digital transformation with e-commerce launch (Hybris tech), along with full recruitment of team : visibility, trafic, turnover, e-business, inbound Tech PMO on key projects (Pivotal CRM upgrade and Key account approach; Hybris integration, Customer XP design & Persona, Agile UX...) 5 direct reports: Digital, Pricing, Communication, Customer knowledge & CRM, Merchandising & Store Concept.
EMEA Business Unit Executive Board. TO +€640M Change Management & Business development, Customer Data, Sales & Digital transformation, Pricing, E-commerce P&L, Sales force effectiveness. Led Marketing & Sales strategy for 26 countries (+€640M). Accountable for EMEA Division, on: - Customer Experience & Segment Sales Strategy (Segment Builders & Installers, Civil engineering, Wholesale, B2B retail); - Customer NPS - Customer XP strategy, Persona, Digital roadmap, Agile UX, MVP - Business Intelligence (5 markets Health, Education, Real Estate, Hospitality, Catering); - Set up Pricing strategy, Recommended Public Selling Prices, Quotes and Commercial Condition Reviewing process - PMO for large projects; CRM (Migration from Pivotal to Microsoft Dynamics within SAP environment, Cleaning database); BIM setup; - Sales force effectiveness & Mobility (developped mobile app to help salesforce bring 3-D installed solution along with all technical specifications and quotes both to end-customer et builders). Direct report: 4 Market Directors, 1 Business intelligence Director, 1 CRM & sales effectiveness Director
Александр Керамидас. Member of the Board (C-suite). +10,000 employees. TO +€2.8bn. Family owned group Market strategy, Customer centricity, Omnichannel, E-commerce P&L, Customer Knowledge, Merchandising & Store development, Pricing & Change Management, Digital transformation Led Digital & e-commerce transformation, Designed Customer and Market strategy for the 5-year Strat Plan, Executed store & product offering customization to prioritized segmentations of customers. Led & adapted EDLP store & merchandising concept for 23 new stores, targeting the heavy building material sector and B2B customer (builders). Accountable for - Marketing & Digital Strategy design, strategic planning, Persona, Agile UX, MVP - NPS and Voice of the Customer core project (everyone from Comex to sales field having this incentive per semester in bonus) - PMO on large project (Web site, CRM, CMS, DAM, e-commerce, PIM) - Store Concept & Development (New concept store with a Drive Through in Yekaterinburg for Building materials; efficient 2-in1 Concept with 19 stores opened fulfilling Professionnals), - Product assortment, and Merchandising; - Pricing overall strategy set-up with dynamic Customer & Product Pricing and Trade Operations, - Marketing Research and Consumer Insights; - Customer Satisfaction Survey & operational alignment, Voice of the Customer, Call Center - Brand Strategy and Advertising, Brand Platform - Multi-Channel, Web marketing : Social Media, Content, E-commerce, E-marketing - CRM; Big data Direct reports : 7 Directors, with a direct team of +57 people.
Александр Керамидас. Category management & Pricing, Customer Knowledge, Business development, Change Management, Digital & Omnichannel Head for "Portable Technologies & Accessories" Purchases, over 7 countries. - PMO and support on key international projects (Customer design XP, Persona, MVP, QCD objectives) - Online, offline Pricing strategy, cash margin management & processes - 7 websites and e-commerce subsidiaries across 7 countries, Web marketing - Launched 2 e-commerce businesses on Accessories - Re-organized a Call center to support internet activities with store activities (capture web lead and convert into store/distant selling deals) Reports: Group/product category managers (+18), Merchandising & Purchasing Back office (7) + team of 5 people and 1 project management Director for E-commerce services Servicing 7 retail chains (Uk, France, Swiss, Belgium, Italy, Netherlands, Czech Republic and Slovakia)
Customer Knowledge, Market study, Pricing, Business development Working for the CEO and founder. Start-up in Medical and Imaging equipment for hepatic fibrosis diagnosis. Echosens
Spain, Portugal Marketing Strategy Sales, full Marketing budget + P&L responsibility, including Brand & Communication, New Product development, Purchases,, Sourcing & Quality, Product & category management Sales force Management, Voice of the customer.
Led Brand, Customer & Sales strategies, EBIT impact processes and Organisational changes in the Retail Consulting Practice. B2B2C. Focus on family owned corporations. Recruitment of Sales team. Sales force effectiveness and training.
Business Development & Organization (Family owned corporation) Sales force reorganization per route to market B22, B2C and Effectiveness Marketing budget & P&L accountability Managing a sales team of 3 Regional managers and 22 sales reps.