Alexis Simmons

•Work cross-functionally with the Video, Digital & Social Media, Ad Sales, PR, Content and Research teams to identify key audiences, while developing and executing 360 marketing campaigns to drive engagement and increase viewership by 30% in the P18-34 market for the MTV/VH1/Logo brands. •Source, develop project briefs, and manage external agencies and technology vendors; Partner with each to activate cohesive cross-platform campaigns and experiential events based around specific cultural moments, such at MTV Spring Break 2019 and programming themes for shows, such as the Black Ink Crew and Love & Hip Hop Franchises, RuPaul's Drag Race, Basketball Wives, and Wild N' Out, contributing to 10 consecutive quarters of YOY growth for Viacom. •Oversee creative collaboration between the Brand Creative and Marketing teams; Route final assets for all media campaigns and experiential activations, ensure that marketing materials adhere to the design aesthetic, enhance genre programming, and speak to the unique voice of each brand through storytelling. •Actively pursue new marketing channels and activation opportunities while simultaneously monitoring competitor activity and broader industry trends.

•Developed and executed consumer advertising and promotion plans to drive brand image and tune-in for HISTORY programming through paid media campaigns and experiential activations featured at large-scale events, such as CES and San Diego Comic Con. •Collaborated with the Programming, Editorial, Digital, PR, Legal, Research and Social teams to disseminate key information and develop integrated marketing campaigns to proactively develop new content experiences for the HISTORY target audience. •Successfully managed multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. search marketing promotions, media plan partnerships/executions, etc.). •Oversaw the creation, production and delivery of marketing materials, drafted creative briefs, provided creative feedback and managed approvals.

•Planned and executed ad-hoc projects including paid media campaigns, experiential activations and press-only special events for various original series, specials, and tentpoles, such as Being Mary Jane, BET Awards, The Real Husbands of Hollywood and Black Girls Rock! •Event production and execution to promote consumer awareness from start to finish including management of timelines, budgets, venues, hosts, partners and recapping for large network experiential activations, such as the BET Awards Weekend, BET FanFront Day Party Tour and BET x Trap Karaoke Tour. •Directly owned administrative team functions including media spend reconciliation, production schedule development, budgets and run-of-show docs; Managed off-site/on-site production teams.

•Assisted with various high-profile events and press conferences as an interviewer for most notably FGI Rising Star Awards 2014 and 2016. •Instrumental in implementing a content editorial calendar to manage social content while planning timely marketing campaigns around specific cultural events, such as NYFW. •Managed all FGI official social media channels, including Facebook, Instagram and other relevant platforms through the creation of metadata and dynamic graphic/video content.

•Promoted consumer awareness by spearheading initiatives to develop interactive activation tools for large network campaigns such as the BET Hip Hop Awards showcase. •Responsible for executing administrative tasks such as the organization of presentations for the purpose of business development, and maintaining calendars and appointment schedules for executives.

•Worked cross-functionally to develop seasonal marketing plans, overall activity calendar, and strategy behind spring and fall RTW lines. •Successfully engaged in Event Planning and business outreach for all events. •Performed general office, organizational duties, and on-site event assistance. •Planned and executed Spring-Summer 2015 runway show, Pre-Fall and Resort presentations and press appointments.

•Conducted outreach to stylists, publicists and editors for future dressing opportunities. • Performed closet maintenance and correspondence with public relations firms to achieve balance of products within closet space. • Worked directly on set with Senior Fashion Editor James Worthington DeMolet and Fashion Director Aya Kanai on NY based shoots. • Partnered with the fashion assistant to oversee the packing and unpacking for all fashion, beauty, and fitness shoots. • Cared for samples in preparation for shoot, anticipating possible styling concerns and partnering with market assistants to communicate when merchandise is not received as described. • Direct correspondence with various PR companies in the coordination of sample trafficking within the fashion closet. • Created inspiration boards for stylists compiled from (but not limited to) photographer research, cover subjects’ recent red carpet & editorial appearances, and overall shoot concepts. • Responsible for creating all sitting sheets and aiding in the acquisition of credit/shopping information.