Alfred Younan
About
Alfred Younan is from Egypt. Alfred is currently CEO & Executive Board Member - Edita for Trade and Distribution at Edita Food Industries, located in Egypt. In Alfred's previous role as a Vice President Sales & International Business at Edita Food Industries, Alfred worked in Egypt until Jan 2024. Prior to joining Edita Food Industries, Alfred was a Business Development and Export Director. at Hero Middle East & Africa and held the position of Business Development and Export Director. at International. Prior to that, Alfred was a National Sales Manager at Edita Food Industries from Jan 2002 to Jan 2002. Alfred started working as National Sales and Distribution Director at Heineken in Jan 2000. From Jan 1996 to Jan 1999, Alfred was Marketing & Sourcing General Manager at Mansour Group. Prior to that, Alfred was a Horn of Africa- Representative at Philip Morris International from Jan 1994 to Jan 1996. Alfred started working as Market research supervisor at Mansour Group in Jan 1992.
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Alfred Younan's current jobs
Producer of Cakes, confectionery and snacks. Selling over 4 Billion Units with +500 $ Million revenues a year, traded in Both London and Egyptian stock exchange. Oversees both international and local sales, generating over 25 billion EGP in revenue. Responsible for managing 2,400 employees, 55,000 Point Of Sale-Ambient & Frozen , leading a team of seven senior directors. These directors oversee the company's retail and wholesale divisions, as well as finance, HR along with Cross-functional operations to align production with market demand planning.
Alfred Younan's past jobs
Oversaw sales and business development across MENA & GCC regions. Controlled P&L per branch, product, and country, managing a distribution network and 1,200 sales FTEs. Coordinated sales planning with supply chain for 100 SKUs, leading business and marketing plan implementation across brands and regions. Developed regional production plants, including "Edita Morocco." Key Achievements: Maintained market leadership in cakes, croissants, and rusks; secured second position in wafers and confectionery. Contributed to drafting the prospectus and successfully launched the IPO. Market leader in Iraq, Jordan, Libya etc. Successfully launched our frozen bakery range.
Progressed from Business Development Manager for Africa to International Business Director. Identified potential distributors and developed country-specific business plans, ensuring regional alignment in pricing and brand positioning. Managed P&L responsibilities and explored M&A opportunities, contributing to the acquisition of "Vitrac." Successfully established new markets in Libya, Algeria, Sudan, Ethiopia, Kenya, Tunisia, Morocco, Mauritius, and Palestine. Achieved a 72% annual growth in the Japanese market by introducing new flavors, price points, and packaging.
Managed nationwide distribution across five branches. Developed the company's manual for sales policies and procedures. Introduced a new incentive scheme for the sales force linked to KPIs.