Allison Farquhar
About
Allison works in the following industries: "Internet", and "Marketing & Advertising". Allison is currently Consumer Insights Researcher at Twitter. In Allison's previous role as a Sr. Freelance Consumer Insights Strategist at Self-employed, Allison worked in San Francisco Bay Area until Mar 2020. Prior to joining Self-employed, Allison was a Sr. Experience Insights Strategist at Doremus and held the position of Sr. Experience Insights Strategist at San Francisco Bay Area. Prior to that, Allison was a Consumer Insights Strategist at Camp + King, based in San Francisco Bay Area from Mar 2012 to Nov 2014. Allison started working as Strategist at Saatchi & Saatchi in Greater Los Angeles Area in Aug 2010. From Oct 2009 to Dec 2009, Allison was Account Planning Bootcamp at Miami Ad School. Prior to that, Allison was a Media Planner at 20|20 Creative Group from Jan 2008 to Oct 2009. Allison started working as Traffic Manager at 20|20 Creative Group in Feb 2007.
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Allison Farquhar's current jobs
• Drive research for a variety of stakeholders from Twitter Brand Marketing, Creators and Culture teams. • Lead futures research focusing on macro-trends to influence planning across the org. • Synthesize an array of data sources from internal data to external custom studies. • Scale & socialize impactful insights across the organization.
Allison Farquhar's past jobs
Freelancing as a consumer insight and strategist. My specialties include: -Consumer research (design & management) -Insight mining -Data distillation -Social & market analysis -Brand & content strategy Example Clients: -DDB (Conagra Brands) -TracyLocke (HP) -Eleven (Dignity Health) -MasterClass -Deckhand (Google for Education) -Hook Studios (Google)
Led strategy for brands like Microsoft, Bing, Intel and HP using a variety of research and data-driven methods. My focus was on discovery and customer research for B2B strategies. Collaborated with teams to create content like educational sites and lead gen assets.
Worked across all accounts including strategic & research initiatives for Del Taco, Capital One as well as new business. Projects ranged from brand positioning to digital and content strategy. Led messaging strategies with qualitative and quantitative testing. Research included focus group methodologies and mining syndicated survey data like GfK MRI and Nielsen. Led social data analysis for the agency.
Conducted multiple phases of consumer research and developed campaign strategy for Toyota, focusing on subcompact and compact cars. Worked on the 2011 Yaris all digital campaign.
Attended a 12-week bootcamp, researching and developing campaigns ranging from CPG companies to non-profit work. Conducted primary research, created strategic plans and briefs, working closely with a fellow account planner and creative teams.
· Recommended media plans including traditional and digital · Managed and analyzed online campaigns · Developed social campaigns and SEO strategies
· Developed project management system adopted by agency · Created Traffic Manager role and developed internal procedures · Managed design department schedule and job assignments
• Designed brochures, flyers and billboards • Implemented media including print, radio, and outdoor • Coordinated promotional events • Responsible for day-to-day management of sales staff