Allison Johnston
About
Allison Johnston is from San Francisco, CA. Allison works in the following industries: "Computer Networking", "Internet", "Marketing & Advertising", and "Online Media". Allison is currently Head of Partner & People Engagement at Twitter, located in San Francisco, CA. In Allison's previous role as a Head of Partner Experience at Twitter, Allison worked in San Francisco Bay Area until Oct 2018. Prior to joining Twitter, Allison was a Executive Briefing Manager at Twitter and held the position of Executive Briefing Manager at San Francisco Bay Area. Prior to that, Allison was a Global Marketing Manager at Mode Media , based in San Francisco Bay Area from Jan 2012 to Jan 2015. Allison started working as Communications Specialist, Video & Collaboration Group at Cisco Systems in San Jose, CA in Jan 2011. From Jan 2009 to Jan 2011, Allison was Corporate Communications Specialist at Glam Media, based in San Francisco Bay Area. Prior to that, Allison was a Associate Producer at Glam Media, based in San Francisco Bay Area from Jan 2008 to Jan 2009.
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Allison Johnston's current jobs
• Lead #InfluenceCouncil, Twitter's global CEO & CMO client council • Oversee people engagement function to drive culture-creating experiences for tweeps, including 5,000 person global HackWeek event • Set vision, strategy, and culture for team of five high-performing women
Allison Johnston's past jobs
• Led Twitter's Global Partner Experience program, crafting compelling programming for revenue, publisher, and policy partners, driving growth for $900M+ in client accounts/year • Led the Twitter for Executives program—building strategic relationships with C-suite execs through trainings and onboarding sessions
• Facilitated 200+ customized partner briefings and experiences at HQ for Twitter’s largest global agency and advertiser accounts
• Led global event B2B marketing, including company's first-ever Digital NewFronts presentation for 400+ key brand & agency partners • Drove brand-building consumer marketing programs & integrated marketing event activations for brands like Nestlé and Coca-Cola • Developed B2B messaging & collateral for sales and publisher teams
• Provided strategic executive communications support for the SVP, Video and Collaboration Group (VCG), one of Cisco's largest business units • Drove strategy, content, and execution of global all-hands for 13,000 VCG employees quarterly • Led internal communications for one of Cisco's largest acquisitions, NDS
•Served as strategic member of team responsible for all major company launches and announcements—owning launch plan project management and internal and external launch event planning and execution •Supported company PR efforts, including managing agency relationships, co-development of press releases and internal Q&As, media placements, speaking engagements, and ongoing press relations •Created corporate & sales enablement collateral, including pitch-decks, one-sheets, and corporate website messaging and materials
•Served as editorial lead on launch team for new site, Tinker.com—defining editorial strategy, creating custom editorial content for all paid campaigns, and managing content channels including the Tinker blog and all social profiles