Alvaro Lopez Martinez
About
Alvaro Lopez Martinez is from Madrid, Community of Madrid, Spain. Alvaro Lopez works in the following industries: "Advertising Services". Alvaro Lopez is currently Global CRM Manager at Fever, located in Madrid (Spain). In Alvaro Lopez's previous role as a CRM Data Analyst at Fever, Alvaro Lopez worked in Madrid, Spain until Dec 2019. Prior to joining Fever, Alvaro Lopez was a Asset Management Analyst at SACYR and held the position of Asset Management Analyst at Madrid, España. Prior to that, Alvaro Lopez was a Civil Engineering Intern at Geres Treinta S.L., based in Madrid, España from Sep 2016 to Dec 2016. Alvaro Lopez started working as Civil Engineering Intern at ACCIONA in Las Pedroñeras (Cuenca), España in Jul 2013.
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Alvaro Lopez Martinez's current jobs
Responsible for managing Fever's customer communications (B2C), with the most prominent objectives being to maximize user retention and increase the company's repurchase ratio. Extensive experience in Salesforce Marketing Cloud (Email Studio, Automation, Journey Builder), Mailchimp, SQL, Mixpanel, MicroStrategy. Main functions: - Development and management of retention strategies (customer journey, customer segmentation, multichannel communications, etc). - Automation & Journey Builder. - Loyalty Program management. - Offers and Promotions Strategy. - Development of Co-Marketing Programs with Partners based on ad-hoc discounts. - Definition and implementation of NPS (Net Promoter Score). - Users reactivation.
Alvaro Lopez Martinez's past jobs
Working on the implementation of Salesforce Marketing Cloud in Fever, maximizing the repurchase rate among more than 800k users spread across cities such as Madrid, New York, London, Paris, Los Angeles, Barcelona, etc. The main functions performed were: - Definition of the data model in the CRM department. - Design and implementation of data-driven Customer Journeys (onboarding, churn prevention, purchase intent, etc.). - Responsible for weekly reporting and ad-hoc analysis of user cohorts. - Strategic definition of CRM marketing campaigns (email marketing, push notification & in-app).
Working as analyst in the Special Projects department (Concessions). Management of a 16 PPP assets potfolio (Total Investment: €500 M; Revenues: €15 M per year). Key assets:: - Plaza de la Encarnación [Setas de Sevilla] (Sevilla). Revenues: ~3M€/year - Rotational & Residents' car park Daoíz y Velarde (Madrid). - Residents' car park Juan Esplandiú (Madrid). - Residents' car park Virgen del Romero (Madrid). - Car park Plaza del Milenio (Valladolid).
Responsible for the elaboration of Basic Projects for the license application of nine real-estate developments managed by TAU Gestión S.A.. Each Basic Project contains an Activity Project, an Occupational Safety and Health Study, Waste Management Project and Legalization of Water Supply Connection Project.
Working with the office team responsible for the work corresponding to the "North-Eastern Area of the Plain Manchega Branches Project".