Alwyn Chua

• Work closely with the Creative Director following his design indication and direction. • Design Men’s leather goods & accessories. • Sourcing of leather materials and accessories. • Conceptualise product designs and prototypes to completion for each season. • Conduct market research on design trends based on latest marketing fashion and season trends, following the indication of the Creative Director. • Prepare computer-aided drawings of leather goods & metal accessories with design specifications from sketches. • Work closely with factories and suppliers on merchandise development and coordination and conduct quality check to ensure that the final products meet quality standards on prototype samples & development & production. • Attend trade shows & exhibitions, visit to factories, leather fairs, whenever required, Sourcing of accessories and selection of leather, fabrics, and materials from leather fairs and/or tanneries. • Obtain input from management, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately • Work on a wide range of projects and media, using various computer software to visualize and develop innovative graphic designs that meet business goals • Examine existing processes, identifying flaws and creating solutions to improve design capabilities • Manage the design and uploading process of all project material, understanding best practices for using a content management system • Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications • Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials