Amelie Chen
About
Amelie Chen is from Paris, Île-de-France, France. Amelie works in the following industries: "Internet", and "Information Technology & Services". Amelie is currently User Acquisition Manager at Voodoo.io, located in Paris, Île-de-France, France. In Amelie's previous role as a Client Partner at TikTok, Amelie worked in Shanghai until Sep 2020. Prior to joining TikTok, Amelie was a Client Account Manager at Twitter and held the position of Client Account Manager at Singapore. Prior to that, Amelie was a Associate Mobile Marketing Manager at Trip.com, based in Shanghai from Oct 2014 to Oct 2017. Amelie started working as Mobile Marketing Specialist at Trip.com Group in Shanghai in Dec 2013. From May 2013 to Nov 2013, Amelie was Mobile Marketing Intern at 苏格网, based in Shanghai. Prior to that, Amelie was a Data Analyst Intern at Baileyu.com 百乐鱼, based in Shanghai from Oct 2012 to Jan 2013.
You can find Amelie Chen's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Amelie Chen's current jobs
On a mission to entertain the world.
Amelie Chen's past jobs
To make the marketing something people care about.
Build global brands for advertisers through insights and ideation • Account Plan: Drive deep-rooted growth on diversification with key players. Achieved 5X annual revenue run rate in 1 year. • Insights: provide growth insights for key clients across APAC, NA, and EMEA. Increased 2X Engagement Rate for Media brands and 1.6X for travel brands when entering into new markets, achieved a competitive cost per result in scale. • Collaboration: onboard new and existing agencies, provide training on Twitter best practices, user insights and product updates; collaborate cross-functions and shareholders for vertical support, scale through pilot case studies. • Product Solutions: provide intelligent solutions to achieve clients’ goals and success metrics, influence clients to build global brands with on and off Twitter products, such as MoPub, creator marketing, Sponsorship, trends and app cards.
Drive app growth through paid and organic platforms. • Growth Strategy: align insights to drive user growth in global markets. Achieved No.1 in HK in terms of brand recall and usage intent. • Acquisition: drive user growth through DSP, programmatic buying with content marketing; use reach and frequency strategy and user segments to acquire new users, reduced 60% from CPI; Influence the team on multi-screen choices from the mobile website to mobile app bringing extra ROI than only using one. • Engagement: Integration through platform functions on dynamic ads, 2X user retention. Cross-functional: work closely with the designer, developer, editor on growth projects, such as Facebook login, DAT and referral program
• In charge of a multi-screen program from PC and mobile website to mobile app usage.
• Hold focus groups for the sugarlady app launch and new product features • Beauty and fashion content producer on WeChat and local forums • Assisted to plan offline events to build an engaging community.
• Analyze and connect with strategic partners(service providers) to create the P2P experience community. • Verticals including travel, food and drinks and entertainment