Aminur Rahman

Headhunted to lead the strategic development and operational functions of this global British-based luxury fragrance producer and B2B distributor, overseeing multiple departmental teams, including production, logistics and product development with an overarching accountability for business development and expansion. Achievements • Transformed this niche luxury business into a high-performance, commercial transnational, by upscaling operations and through initiating a robust infrastructure with increased production capacity on the back of new substantially larger client accounts. • Launched Royal Sapphire fragrance, swiftly becoming the top-selling fragrance in the history of the company; met stringent criteria to secure and install a prestigious window display in Selfridges, which was extended free of charge as a result of increased footfall and sales. • Slashed expensive export costs, lead-time and bureaucracy required to transport perfume by conducting onsite investigation and setting up a fulfilment hub in UAE, the largest customer-base; the remit quickly expanded from web-order distribution only to inter-country partnership agreements. Responsibilities • encompasses a diverse array of accountabilities in establishing, upscaling and leading cross-departmental operations both internal and external, including factory-based manufacturing, logistics, supply chain control, stakeholder management and new product development. I have established protocols that have positively influenced functions company-wide, upgrading organisational infrastructure and establishing high standards and challenging KPIs. • Ingraining full compliance with multiple national and international regulations, testing, documenting and obtaining certification, as they pertain to H&S and dangerous goods. • Collaborating with the Brand Director to devise business forecasts in order to project resources required to facilitate the achievement of objectives.

Reporting to the Retail Director and CEO to oversee all operations across Europe, primarily focussing on optimising processes through review, evaluation and rewrite of policies, procedures and systems, with a view to driving up service excellence, enhancing business performance and increasing profitability. Achievements: • Boosted click and collect orders by 70%; streamlined and simplified the C&C service and online returns process in store, to provide a seamless Omni-channel experience from web to physical outlet, automating stock movement, reducing paperwork and increasing efficiency. • Amplified conversion rates by 50% through designing and implementing a KPI reporting tool integrated into key business systems, which freed up valuable resources, created an enriched overview of performance indicators and trends, and facilitated proactive responses to data; successfully cascaded to the rest of the company. Responsibilities: • Leading a central operations team based at Head Office, with a wider, cross-departmental responsibility regionally, nationally and internationally, coordinating activities and monitoring progress • Collaborating with the executive team to formulate and implement key organisational strategies. • Cultivating robust relations with providers, vendors and partners to cost effectively deliver business objectives. • Continuously influencing CRM programmes and in-store enhancements to augment customer experience and engagement, including a mapping project to optimise sales floor layouts. • Negotiating agreements and contracts with suppliers and partners, resolving service delivery issues and disputes, and ensuring compliance with agreed specifications and SLAs. • Developing and managing complex stakeholder relationships with competing demands across the company. • Coordinating, supervising and supporting key business projects to ensure deadlines and budgets are met.

Promoted to Head Office to lead the operations team, covering all areas of process management, policies and compliance. Achievements: • Successfully rolled out the upgrade of the POS system following development and UAT, eliminating the need for store downtime during installation, accompanied by a comprehensive user-friendly manual and training for each jurisdiction prior to implementation. • Championed the re-launch of the “Made to Measure” service, overhauling a major supply chain, operations and logistics to minimise delivery times, whilst increasing fabric choices and customisation options; created training guides and workshops, delivering them personally across Europe and US. Responsibilities: • Managed the seamless delivery of new store openings and refurbishments, influencing design changes to bolster inter-shop processes and enhance client experience at concept stage. • Maintained superb retail standards, embedding best practice accompanied by written guidelines and auditing individual stores to ensure compliance with company protocols. • Collaborated closely with the IT, ecommerce and finance departments on the transition from BT Fresca to Hybris web platform. • Co-designed and delivered inductions programmes, and short courses with the Training Manager to ensure new recruits reached a minimum benchmark prior to deployment. • Devised and implemented a range of exciting, engaging and motivating incentives to drive sales and business activities, whilst taking into account team and regional dynamics. • Managed all store functions, including CCTV/security systems, music, cash collection and traffic counters, in addition to Health & Safety protocols, centralising these to allow reallocation of duties to focus on sales. • Arranged and delivered a number of high profile company retail conferences for over 80 managers plus the senior leadership team, coordinating speakers, venues, accommodation, catering and materials.

Handpicked for a new role based upon success in upgrading the flagship store, in order to replicate across other stores in the region. Achievements: • Facilitated 60% of seasonal temps transitioning to permanent roles; recruited, selected and trained individuals to become exceptionally proficient staff members. Responsibilities: • Assisted and deputised for the London Region Manager in the absence of the Retail Director. • Partnered with the HR team to recruit, train and develop store talent, mentoring managers to develop skills. • Collaborated with CRM and marketing departments to implement and drive business initiatives across the region. • Introduced operational and administrative best practices in order to maximise productivity and efficiency. • Acted as a conduit between senior management and outlets, translating highbrow orders into workable solutions. • Collaborated with merchandising and stock control crews to reduce losses.

Achievement • Transformed this under-performing store into a profitable centre of excellence, restructuring staff and operational protocols, carefully managing the disruption and impact of the impending changes on personnel. • Stabilised high staff turnover and in house tension by redefining roles, up skilling the workforce and offering incentives / individual bonuses; fostering a culture of mutual support and of feeling valued. • Created a welcoming ambience, increasing footfall and in turn driving up sales; redesigned shop floor layout, optimised use of merchandising materials, whilst mindful of corporate image. Responsibilities • Line Managed 22 personnel, including three managers and one supervisor, performing HR duties, including discipline and grievance, absence recording and performance appraisals. • Reviewed and evaluated current operations, and devised a strategic plan of improvement. • Mentored and coached all staff to achieve a high level of performance and customer service. • Monitored and reported budgetary spend, cash flow and P&L, in addition to performing stock takes and investigating losses. • Set individual targets to accompany company KPIs, encouraging and supporting staff in their attainment. • Accountable for building facilities and all H&S issues, liaising with the landlord and contractor as necessary. • Coordinated and delivered instore events and launch parties.