Amit Mackar
About
Amit Mackar is from New York, New York, United States. Amit works in the following industries: "Advertising Services". Amit is currently Co-founder / CEO at Peanut Butter & Imagination, located in Greater New York City Area. In Amit's previous role as a Senior Marketing Director at The Dannon Company, Amit worked in White Plains, NY until Sep 2017. Prior to joining The Dannon Company, Amit was a Senior Brand Manager - Oikos Greek Yogurt at The Dannon Company and held the position of Senior Brand Manager - Oikos Greek Yogurt at White Plains, NY. Prior to that, Amit was a Brand Manager - Danimals and Danonino Kids Yogurt at The Dannon Company, based in White Plains, NY from Aug 2009 to Jan 2012. Amit started working as Assistant Brand Manager - Swiffer at Procter & Gamble in Cincinnati, OH in Jul 2007. From Jul 2005 to Jul 2007, Amit was Assistant Brand Manager - Crest Whitestrips at Procter & Gamble, based in Cincinnati, OH.
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Amit Mackar's current jobs
Peanut Butter & Imagination is an independent, full-service, low-overhead creative shop that [actually] solves business problems. What sets them apart from the fragmented agency pool is the background of their leadership: Amit (founder) comes from the client side, having spent 12 years in CPG brand roles (Procter & Gamble, Danone). This helps him speak/think CMO while leading projects with a GM mindset. Todd (founder) has owned a production company for 12 years, which makes him a true master in all aspects of production. David (head of creative) has held leadership roles at top agencies (Sapient/Nitro, VaynerMedia) before taking a role on the client side. Because of their experience, they partner with clients with the mindset of “[we] know brands deserve better, because [we’ve] walked many miles in their shoes.” Because they have. This enables them to lead communications with empathy and agility – understanding what it means to move at the speed of your business, independent of your brand’s life stage. Marry the above with full in-house production capabilities, and you have an agency model that is truly suited for today’s climate. Their services include everything from brand strategy (positioning and architecture), creative development, experiential / event marketing, and full production and post-production. In their short existence, they’ve been awarded repeat business with: Domino’s, Crayola, KIND Snacks, The Knot, Dannon Yogurt, CBD/THC brands, and more. In today’s COVID climate, their business model is perfectly suited to help brands navigate short and long-term needs. From a strategy/creative standpoint, they have been helping brands re-imagine their 2020 plans with a sharp GM lens. From a production standpoint, they’ve been helping brands: execute full-productions w/ virtual video villages, reimagine existing footage for new edits (including new audio), and leverage a network of production makers to do at-home production.