Amy Beyers

Leading a team of 15, create and implement an overall marketing and communication strategy for multiple market segments supporting the largest revenue division for the leading independent engine manufacturer. • Develop and assess talent for the engine business marketing communications team including team effectiveness activities • Establish functional requirements, align objectives with multiple business units, and function as a core team member for a centralized global dealer website portal • Direct implementation of an engine business internal connect site to better communicate and share marketing accomplishments with internal stakeholders • Define and develop the requirements for an enterprise wide product naming strategy, resulting in a Six Sigma black belt project and overall product naming process improvement • Define an annual operating plan and manage a multi-million-dollar marketing forecast and budget • Compose key internal and external messaging pertaining to EPA/CARB regulations, OEM related issues, etc.

Marketing Director, On Highway Market (2018-2019) – Develop and implement a strategic marketing plan for the on-highway markets for the leading independent global engine manufacturer, leading a team of 6. • Select and establish a new agency of record for Cummins Inc, streamlining agency workflows and processes • Assess and develop talent, building a team of experienced marketing professionals for the on-highway marketing segment • Develop an annual operating plan and forecast for multi-million-dollar marketing budget • Lead media asset growth project, resulting in Cummins owned photography for marketing purposes • Manage and coordinate annual NASCAR marketing sponsorship, including contract negotiations and promotion plan • Establish an annual social media strategy for the on-highway engine business including an analytics dashboard • Re-align marketing team from product based to application based to better support sales teams and create marketing materials that will better resonate with customer base

Joined as Global Brand Manager in 2014, responsible for managing and communicating strategic and tactical level marketing from planning to execution to all regions for a global transmission manufacturer. Manage 4 employees, and marketing intern. • 30% print cost reduction by migrating to global vendor and eliminating warehousing by deploying a true on demand model. Developed electronic content application to distribute global content • Manage 12 global public relations firms to ensure adherence to global brand, consistent messaging and that contractual obligations were met • Manage NA and global agency marketing communications: print/digital advertisements, promotions, social media, marketing collateral and ensure adherence to brand image and standards • Manage a multi-million dollar budget spend • 2016 CEO Award Winner for outstanding achievements including the creation of company wide sales training, implementation of new branding and launch of improved mobile app • Implementation of enhanced Google Analytics on corporate website • Integrated marketing plan development that includes focus markets, market trends, competitive threats, strategy, tactics and metrics to achieve market demand forecasts and ensure company growth initiatives are met

Establish and direct product positioning strategy, timelines, budgets and internal and external resources to achieve product objectives for the heavy duty truck and industrial product lines worldwide. • Identified and communicated risks for product development projects to engineering and upper management in order to meet expected goals • Determined competitive position, pricing and market share for Firestone products • Created and implemented detailed marketing plans, evaluated market share, for Heavy Duty and Industrial product lines • Managed ad agency and vendor relationships for a 500K marketing and promotional budget • Managed major trade show planning in North America and supervised trade show planning in Europe • Identified process issues to improve project business case and project prioritization process between sales, engineering and marketing • Created marketing materials to support Heavy Duty and Industrial sales teams and effectively promote Firestone products to the end user • Utilized market and competitive data to analyze market trends, forecast market shifts, and to plan and develop Heavy Duty and Industrial product strategies • Managed the product life cycles from strategic planning through obsolescence

Manage the AMP and OEM parts business (online and phone sales) for leading North American manufacturer of waste and recycling equipment. • Supervised parts and inside sales representatives, website coordinator and shipping department employees (staff of 10) • Reviewed freight costs, current parts pricing, and competitive pricing resulting in a profit margin of 45% or higher on a monthly basis for AMP and OEM parts • Reviewed pricing, review costs and analyze competitive pricing resulting in a profit margin of 28% or higher on self-dumping hoppers (an increase of over 4% from previous year) • Created a marketing plan to grow online and phone sales orders increasing EBITDA by $350,000 • Improved web site reporting, website administration, coordinate promotions with marketing for various publications promoting online parts store • Reviewed and analyzed parts purchasing history to determine min/max, parts offered online, parts to obsolete or scrap resulting in reduction of slow-moving inventory and inventory costs • Established and cultivated relationships with dealers and customers resulting in increased business, VOC feedback for marketing, sales and engineering departments • Retained and hired skilled staff, employee evaluations and discipline, training programs for department new hires, documentation of processes and procedures

Provided tactical support for product definition, market understanding, and promotional activities for new and existing pool/spa and medical products in a “lean manufacturing” environment. •Compiled scientific data and composed trade publication articles including a front page article for Service Industry News. •Managed advertising agency relationship for website translation project resulting in a comprehensive website with improved graphics, two additional languages (French and Spanish), updated consumer FAQ’s and increased site visitors documented by Google Analytics. •Visited dealers and distributors to enhance customer relationships and gain VOC •Analyzed distributor, dealer and retail pricing to establish basic price and performance metrics for selected products

Managed and coordinated merchandising materials at second largest big box home improvement retailer in United States for leading fashion plumbing manufacturer. Managed $17M variable marketing budget. •Managed advertising agencies on several merchandising point of purchase (POP) projects for two new shower head models including artwork, photographs, language translations, approval processes and distribution. Projects completed on-time and on-budget. •Reduced turnaround time and cost of creative services by researching advertising agencies specializing in home improvement retail industry, organizing selection committee process and managing new partner relationship. •Analyzed competitive product and price points and made recommendations to product management. •Effectively managed line review process of all new faucet designs for major hardware retailer.

Managed product line promotion, sales support, training, and warranty issues for customers of authorized CAT heavy, light and rental equipment dealer providing service and product support throughout Indiana. New position was sponsored by Corporate Caterpillar. • Increased sales by 34% from 2005 to 2006. Developed and implemented first marketing plan for company. Analyzed sales data and targeted specific product groups. Created direct mail and internet campaigns to promote specific products. Published informative monthly newsletter. • Significantly increased sales reps’ knowledge of new products, sales and customer satisfaction by training approximately 50 product support reps. • Identified, researched and analyzed data for product issue in waste industry. Created business case demonstrating revenue potential and achieved approval from division VP of Caterpillar. Based on beta test of new product increased sales from largest waste customer were achieved. • Reduced dealer costs by 4% on various products. Analyzed and researched past inventory ordering trends and managed implementation of Caterpillar sponsored volume ordering discount program. • Increased sales by creating and recommending first bonus incentive plan for commodity part based on past/future market trends, consumer behavior patterns, territory potential and sales growth rates. • Penetrated existing major accounts including Hanson Aggregates, Republic Services, Waste Management and Peabody Coal. Increased sales and maintained $3M product line. • Served on Six Sigma team which developed methods to reduce health care costs and promoted employee wellness.

Managed product line promotion, pre and post sales support for document management company earning over $400M/year in revenue with customer base of Fortune 500 Companies. •Consistently increased revenue by promoting inbound product line via trade shows, promotional events, customer visits/demonstrations and customer maintenance meetings. Organized staff, equipment logistics, marketing materials, and demonstration/test decks for all events. •Created first marketing documentation and collateral, ROI models and product implementation guides based on analysis of customer’s current business issues. Model and materials were well received and utilized by other sales reps. •Accurately forecasted manufacturing and software development needs which allowed for optimization of production schedules, inventory, development and training resources.

Introduced and marketed job tracking production management software and high speed camera product. •Reduced expenses and increased effectiveness of tradeshows by identifying recurring issues. Directed, organized and managed process and strategy for all business units. •Promoted and launched product at over 30 trade shows, seminars and user conferences resulting in $1.5M sale to State of Wisconsin during first year in position. •Improved order efficiency, productivity and customer support by organizing and implemented pricing structure, order entry, support, service, and replacement and warranty part processes for software product for 35+ sales people and 500+ service personnel nationwide •Managed creation and distribution of over five marketing cut sheets, video customer case study, hard copy case study, and press releases which significantly enhanced market presence. •Significantly increased reps’ knowledge of product, sales and customer satisfaction by training sales force. Directed product sales strategy which resulted in sales totaling over $3M in less than three years. •Analyzed and documented customer processes in pre-sales mode as foundation for accurately quoting implementation, custom development, hardware and software.

Analyzed, configured and presented technical mail and messaging solutions to medium to large mailers in Long Island, Staten Island, and New York City areas. •Increased customer satisfaction and improved efficiency through consultative selling practices •Reestablished customer relationships and cultivated a sales territory vacant for over a year •Utilized Goldmine and ACT as CRM tools to help manage account contacts, etc. •Achieved over nine inserter sales valued at over $360K during 10 month period.

•Analyzed customer processes and created a “best practice” guide for the banking industry •Recognized sales opportunities for major account representatives by reviewing current customer processes and identifying business needs

Sold services and products to major accounts. •Opened Indianapolis Colts account by recommending and identifying innovative fulfillment center approach and volume Priority rates. •Created and implemented Priority business reply mail product which was adopted by national USPS headquarters. •Silver Sales award for Midwestern USPS sales district