Amy Corn

In today's business environment, many industries face disruption - technological advances, new market entrants, operational challenges, crisis, C-Suite transition, mergers & acquisitions, etc. - resulting in A World of Change. The AWC Strategy Group specializes in strategic planning and successful execution utilizing sales, marketing and communications expertise grounded in managing change. We focus on organizations and industries where the business climate requires a corporate marketing and communications executive focused on transformational growth. As a trusted advisor to senior executives, my work has resulted in the creation of new capabilities, corporate and product brand evolution, pivotal business strategy approaches, reputation and crisis management recovery, repositioning of the C-Suite and successful M&A integrations. The AWC Strategy Group Defines, Elevates and Protects Brands Define - Strategic Business Positioning: Defined strategic branding approach for pre-revenue information technology company. Created differentiated market positioning for $100M financial technology company to position for next stage growth. Developed strategic brand positioning for company pivoting amid COVID-19 pandemic. Authored thought leadership strategy for newly appointed CEO. Formulated unique program for non-profit to enhance development efforts. Elevate - Strategic Communications and Marketing Planning: Created an integrated communications plan expertly impacting how the organization communicates, drives outcome-oriented initiatives and promotes understanding of business strategy. Defined communications operating model by evaluating existing capabilities, identifying gaps and prioritizing strategic approach in alignment with guiding principles. Protect - Reputation Management and Crisis Response: Defined the Coronavirus (COVID-19) crisis response for the US region of FORTUNE 500 company. Served as COVID-19 pandemic advisor to non-profit organization.