Anchal Arora
About
Anchal Arora is from Mumbai, Maharashtra, India. Anchal works in the following industries: "Marketing & Advertising", "Retail", and "Public Relations & Communications". Anchal is currently Senior Client Solutions Manager - Twitter at Httpool, located in Mumbai, Maharashtra, India. In Anchal's previous role as a Client Partner - Twitter India at Httpool, Anchal worked in Mumbai, Maharashtra, India until May 2021. Prior to joining Httpool, Anchal was a Manager, Brand Strategy & Public Relations at Httpool and held the position of Manager, Brand Strategy & Public Relations at Mumbai Area, India. Prior to that, Anchal was a Assistant Manager, Marketing & Public Relation at Reliance Brands Limited from Jul 2015 to Jan 2017. Anchal started working as Senior Account Executive at MSLGROUP India in Mumbai Area, India in Apr 2013. From May 2010 to Apr 2013, Anchal was Management Associate at IPAN HILL & KNOWLTON, based in Mumbai.
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Anchal Arora's current jobs
Anchal Arora's past jobs
Establish collaborative business relationship between Twitter and Fortune 500 companies to manage brand partnerships and weave marketing strategies along with best practices for effective campaigns to achieve their short/long term objectives. Drive revenue growth by educating and demonstrating the use of Twitter’s advertising products to develop new business and onboard new advertisers/agencies
Conceptualising and developing corporate communication campaigns for the company to achieve pre-defined PR goals. Established strong relationships with media across digital and marketing & advertising sector. Create profiling opportunities; for spokesperson via authored articles and speaker opportunities at key digital events to create brand awareness and share of voice.
Brand custodian for Dune London, Steve Madden and Hunkemoller to build brand led communications and execute marketing and business objectives. Conceptualised, designed and implemented of ATL & BTL activities down to tactical/region/store based requirements and activities.Customised global marketing campaigns to India market, liaising with buying and visual merchandising teams for maintaining a seamless brand experience backed by budget planning, media/social media strategy and CRM programs
Formulated marketing & social media strategy and adopted 2 pronged PR approach for Marriott properties in India, to ensure maximum visibility for all new and existing property across the market. Successfully launched the Fairfield and Ritz Carlton Bangalore by meeting the brands marketing and business objectives. Established strong relationships with media across hospitality; mainlines, trade, electronic media, lifestyle magazines and social media influencers for profiling & story opportunities. Designed and implemented blogger influencer programs for Marriott by creating a network of influencers in the F&B industry, across India. Identifying new business opportunities, participate in research and development of new business pitches and presenting propositions to prospective clients, as appropriate.
Generated corporate and business visibility for Sony Entertainment TV, SET MAX and MSM (Multi Screen Media) by profiling for company stakeholders and spokespersons. Conceptualized and executed ATL & BTL marketing, branding and PR strategy for launch of Sony SIX, Sony MIX and Sony LIV. Developed a cohesive marketing calendar along with on ground events and social media campaigns aligning with the business objectives to create share of voice and to increase market visibility for key IPs like IPL & Extraaa Innings(season3-5), KBC(season4-6), X-Factor, Filmfare Awards(2011-12), Stardust Awards(2011-12), Indian Idol(season5-6)etc. Developed marketing, social media and pr strategy for Hyatt International and their new properties & restaurant launches to ensure share of voice among key competitors. Successfully launched Park Hyatt Chennai and Hyderabad meeting the business and marketing objectives of the brand. Identifying new business opportunities and creating strategies to accelerate revenue growth for the agency.