Andrea Lane

Returned to this small, privately-held, global company in the pet industry as a product expert to head up sales for heritage channels. Promoted to implement new process for tracking customer service (before and after sales) and managing customer lifecycle in multiple channels, (consumer, independents, pet specialty [mass], ecommerce & international) from inquiries to training to sales order processing and financial follow-up resulting in greatly improved customer retention. Driving profitable growth, expanding distribution, and exceeding budgeted sales and profit objectives in D2C and B2B categories by implementing: • strategic, marketing and sales plans • improving business operations • leading product innovation • contributing to launches • providing expert content for marketing and training materials • increasing ecommerce presence and opportunities • developing new business, market and account penetration. Launched new B2B ecommerce site resulting in 8X's revenue growth in first year, increasing accuracy in order process, and providing sales training through content and blogging. Expanded brand awareness and generated new sales opportunities through extensive national and international travel to participate in trade events, dog shows and sales training meetings.