Andrea Rademeyer

At our core, we are an innovative, bold, smart and trusted market research company – the largest privately-owned research company in South Africa, operating across 14 African countries with a client base that extends to global organisations. Our Covid19 Research has given voice to SA and African citizens since the start of lockdown. It has enabled government, civil society and large philanthropists to apply their thought and funding in a surgical, impactful way. Ask Afrika has a solid reputation for quality work and innovative advice. Our approach to research is underpinned by a high-level of intellectual rigour which results in real, ethical data and insights – playing a fundamental role in helping brands make sound business decisions to build and revive trust and loyalty. We are well-known for our industry benchmarks in the areas of customer experience, customer loyalty towards brands and township insights. The actionable insights from our benchmark reports have been a solid guide to many corporate business strategies. The Orange Index rates 200 companies on service excellence and the Icon Brands rates 8000 brands on Customer Usage and Attitudes. Ask Afrika also acquired the Target Group Index (TGI) rights in 2008 and TGI has become South Africa’s broadest consumer profiling tool. It provides the most current consumer data in circulation to enable companies to implement effective brand planning and marketing strategies. With Ask Afrika, no two clients are the same and so we ensure flexibility, transparency and agility – forming trusted partnerships with our clients and providing visible results.