Andres Aguerrevere

• Build, plan and implement the overall digital marketing strategy • Manage and train the rest of the team • Stay up to date with the latest technology and best practices • Manage and oversee different digital marketing channels • Measure ROI and KPIs • Prepare and manage digital marketing budget • Oversee all the company's social media accounts • Measure and manage online content • Track SEO and Google Analytics data and make complex analysis  • Build an inbound marketing plan • Anticipate sales performance trends  • Organize and lead the digital marketing team  • Research competition, investigate benchmarks and provide suggestions for improvement

• Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs. • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles. • Executed updated marketing plans to increase branding exposure, customer traffic, and sales. • Balanced company objectives and customer desires when formulating pricing and marketing strategies. • Recommended product changes to enhance customer interest and maximize sales. • Exceeded team goals and resolved issues by sharing and implementing customer service initiatives. • Measured and reported on marketing campaign performance, gained insights, and compared results against goals to identify strengths and weaknesses. • Captured new market share by optimizing business strategies and launching products to diversify offerings. • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge. • Owned marketing campaigns from initial scope through execution and refinement. • Executed optimal sales strategies to achieve commercial goals for all markets.

• In charge of generating organic leads through SEO. • Build a marketing plan (Quarterly) • Establish communications with potential partners • Organize and execute traditional marketing campaigns • In charge of SEM through Google. Facebook and Instagram

• Helped develop Marketing strategies for B2B and B2C markets • Helped develop a B2B marketplace to help Famous.co users find an agency partner to help them build landing pages. • Gave a significant list of Shopify apps that I have tried and tested. • Helped Famous.co find the perfect market and target audience within each selected market. • Created many landing pages using Famous.co to find technical issues, possible improvements and help them improve their UX/UI

• (www.pimpos.com.au) Australian E-commerce business focused on footwear and apparel. • Developed and launched an e-commerce website capable of selling both retail and wholesale to the entire Australian territory. • Implemented and managed advertising, sales & marketing strategies that led to a total of US$ 875,000 in gross sales after the 2nd year of operations. • Managed our own advertising budget, focusing heavily on return on investment (ROI), Conversion rates and other KPIs for several digital advertising campaigns. • Managed teams of 4-5 people both inside and outside of Australia. • Mastered Google Analytics, Google Search Console, SEO, SEM and email marketing. • Successfully sold the company to a local Australian distributor and former client. • Recruited team of 5 core leaders to take early ideas and develop robust operational base to meet forecasted demands. • Revitalized business plans and realigned company objectives to increase overall profits. • Created highly successful marketing and branding strategies to spearhead entry into the market. • Oversaw strategic business decision-making to develop, enhance and enforce business mission.

• Create, launch, measure and optimize marketing campaigns that drive product discovery and awareness, and acquisition, engagement, and retention for Local Customers. • Manage the full lifecycle of product marketing initiatives for selling partners, defining the strategy and measurement. • Aggregate and analyze inputs from multiple sources to formulate the product marketing strategy, measuring and evaluating how your initiatives generate product discovery, detail-page glance views, and sales. • Develop and execute marketing experimentation roadmap, using both paid, free and onsite channels, rapidly iterating to optimize traffic and return on investment. • Effectively communicate the marketing performance, opportunities, objectives, strategy, and milestones to senior leaders and key stakeholders.