Andrew Katz
About
Andrew Katz is from New York, New York, United States. Andrew is currently Chief Marketing Officer at Athletic Brewing Company, located in Milford, Connecticut, United States. Andrew also works as Indoor Cycling Instructor at Equinox, a job Andrew has held since Jan 2017. In Andrew's previous role as a Founder & CEO at Instructrr, Andrew worked in Greater New York City Area until Sep 2022. Prior to joining Instructrr, Andrew was a VP, Marketing Dos Equis at The HEINEKEN Company and held the position of VP, Marketing Dos Equis at Greater New York City Area. Prior to that, Andrew was a VP, Advertising Strategy & Communications at American Express, based in New York, NY from Feb 2012 to Nov 2014. Andrew started working as Sr. Director Sierra Mist at PepsiCo in Purchase, NY in Jul 2011. From Sep 2010 to Dec 2011, Andrew was Sr. Director, SoBe at PepsiCo. Prior to that, Andrew was a Senior Manager, Brand Pepsi at PepsiCo from Oct 2008 to Sep 2010. Andrew started working as Senior Manager, Sparkling Innovation at Pepsi in Sep 2007.
You can find Andrew Katz's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Andrew Katz's current jobs
Lead performance based indoor cycling classes +2x per week; #sidehustle Schwinn Certified
Andrew Katz's past jobs
Instructrr Live is an interactive virtual studio platform for fitness creators. We empower them to run their digital fitness business by helping them with scheduling, promotion, professional payment, interactive live streaming, and performance dashboards.
• Developed strategic plans for the “reboot” of Dos Equis advertising and optimized brand visual identity which helped brand to outperform the total beer category, increase key equity measures in core markets, and drove recommendation rates among Millennial consumer +15% from 2015 to 2016; 2017 Effie Gold Winner for Sustained Performance – Products category • Initiated 3 year sponsorship deal with ESPN and College Football Playoff which delivered share gains in 8 out of 10 top Dos Equis markets – including double-digit basis-point gains in Top 3 Markets in inaugural season • Identified e-commerce opportunities for direct to consumers sales resulting in development of CRM capabilities and increased direct sales +1000% YTD • Created Heineken USA Marketing Mentoring Program which increased Marketing Climate score +18% on key metric
I led the communications strategy and creative development process for multiple lines of business within the U.S. • Developed advertising strategy and communications for the launch of the Amex EveryDay card which was 75%+ above plan at the end of May 2014 • Led development of Serve advertising and communications plan helping to drive “gross adds” +116% since the start of the campaign in April 2014 • Led advertising strategy and creative development for American Express brand communications for “security” ads that yielded the best results in 5 years for Amex benefit relevance and uniqueness • Developed business case that resulted in +$200K Cap Ex investment in technology upgrades for Global Advertising and Brand Management team • Identified cost savings of over $1MM from broadcast production investments in 6 months
Leading strategic marketing for Sierra Mist Natural, the fastest growing lemon-lime soda in the category (+3.2% vs YAG)
*Deliver volume performance on SoBe Lifewater, the fastest growing enhanced water in the category *Continue successful turnaround of SoBe Juice & Tea business *Lead development of SoBe TM creative *Manage business performance tracking *Build compelling Long term product portfolio & plans *Create, communicate and align Annual Operating Plan for SoBe TM *Drive preferred supplier status with key customers
• Launched “Refresh Everything” marketing campaign which repositioned the Pepsi brand and is contributing brand health gains vs. YAG as helping to stabilize volume and share performance • Leading Pepsi’s digital strategy for refresheverything.com, including the Webby award winning “Dear Mr. President” campaign • Reestablishing Pepsi’s music and entertainment platform to connect to “millennial” consumers and drive brand relevance and preference
Senior Manager of Product Innovation at the Pepsi-Cola Company.
Product Innovation Marketing
Marketing Manager, Mountain Dew
Pepsi Fooservice Channel Strategy and Marketing