Andrew Pullen
About
Andrew Pullen is from Nelson, Nelson, New Zealand. Andrew is currently Author at Awakening to AI. Andrew also works as Deputy Chairperson at SPASA Australia, a job Andrew has held since Jun 2022. Another title Andrew currently holds is President Asia Pacific at Jacuzzi Group. In Andrew's previous role as a Chairperson at St Joseph's School Nelson, Andrew worked in until Sep 2025. Prior to joining St Joseph's School Nelson, Andrew was a Deputy Chair at Nelson Tasman Kindergarten Assoc and held the position of Deputy Chair at Nelson, Marlborough & Tasman, New Zealand. Prior to that, Andrew was a Chairman at Vortex Leisure Canada Ltd, based in Vancouver, British Columbia, Canada from Jan 2021 to Jun 2022. Andrew started working as Chief Executive at Vortex Spas in Jul 2015. From Dec 2009 to Jul 2015, Andrew was General Manager at Vortex Spas. Prior to that, Andrew was a Marketing Director at Monarch Spas International, based in Melbourne, Australia from May 2007 to Oct 2009.
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Andrew Pullen's current jobs
As President for the Asia Pacific region, I lead Jacuzzi Group’s strategy to strengthen and expand our presence across diverse markets through an integrated focus on retail, distribution, manufacturing, and product innovation. My mandate is to maximise the performance and potential of the Jacuzzi family of brands — including Jacuzzi, Vortex, Fisher, and Sun & Soul — across Australia, New Zealand, and the broader Asia Pacific region. Working closely with regional partners and our global leadership team, I oversee growth initiatives spanning direct-to-consumer retail, channel development, and OEM partnerships. A key focus is aligning product design, manufacturing capability, and market strategy to deliver sustainable growth and operational excellence. Under my dual role as Managing Director of Vortex Leisure (Spa World), our vertically integrated business serves as both an incubator and execution platform for innovation within the Jacuzzi Group. Together we’re advancing new product categories, enhancing customer experience, and building a high-performing, purpose-driven culture that connects more people to the wellness and lifestyle benefits our brands represent.
Concurrent to my role as CEO for the Vortex Leisure group, I am the co-founder and Managing Director of Spa World NZ Ltd. We have quickly become the leading retailer of spas and swim spas within the New Zealand market
Andrew Pullen's past jobs
Vortex Leisure Canada is the latest chapter in the growth of Vortex Leisure, as a global, vertically integrated supplier of spas and leisure products
Spa World and Vortex Spas are members of the Australian based, Vortex Leisure group of businesses. Along with Spa World, Vortex Leisure also owns Spa Store, Banff Spas, Arcadia Spas, Fisher Spas, Lifestyle Spas and distributes spa pools and swim spas under various brands to over 20 countries around the world. We are a truly integrated business in that our Australian and New Zealand based design teams develop products, we manufacture them ourselves, sell them through our stores and websites and support our customers with consumable items post sale via our Spa Store business. By controlling every aspect of our business, from innovation to quality control, to customer support, we can ensure that our products, service and backup support are second to none within our industry. Moreover, Spa World is an official distributor of Jacuzzi spas and swim spas within Australia and New Zealand and within the first year of the relationship have been awarded Top International Distributor Check us out: www.vortexspas.com.au www.spaworld.com.au
Oversee operations of the group worldwide. Our group operations include the retailing of spas within Australia and New Zealand, online retail of spa parts and accessories in Australia and New Zealand via Spa Store. Distribution of spas (various brands) in Australasia, North Amercia, India, Europe and Scandinavia. We are constantly looking for like minded businesses with which to expand our distribution of spas, swim spas, hot tubs, parts and accessories worldwide
Set up a licensing structure for the Spa World retail group and increased store numbers from 8 to 48.