Andria C
About
Andria C is from Hong Kong, Hong Kong SAR. Andria is currently Senior Vice President, Sales & Marketing at Citi, located in Hong Kong SAR. Andria also works as Group Marketing Director, Asia & Europe at TAG Aviation, a job Andria has held since Jan 2020. Another title Andria currently holds is Senior Vice President of Partnership Development, APAC at Axcess Worldwide.
You can find Andria C's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Andria C's current jobs
•Lead the global marketing team across Asia and Europe, covering offices in Beijing, Hong Kong, Shenzhen, Macau, Singapore, London, Paris, Geneva, Malta, and San Marino With a history dating back to 1966, TAG Aviation has pioneered industry standards in business aviation client service, safety systems, operational excellence, and bespoke training. We offer a broad range of business aviation services including aircraft management, charter, and FBO/handling from our bases in Europe and Asia, including FBO in Macau. TAG manages a fleet of over 100 aircraft worldwide, with around 30 available for charter. We also employ over 1,200 aviation professionals internationally, including nearly 600 pilots and cabin crew. TAG Global Training, TAG Aviation’s training division, trains an average of 3,000 aviation personnel annually.
• Marketing & partnership development consultancy with a venture capital portfolio • Built Asia team from the ground up, create infrastructure, and oversee all aspects of company's business activities in various markets including Hong Kong, Singapore, and China • Pitched and won contracts from American Express, PS Lifestyle, and Audemars Piguet etc. • Main point of contact for key clients such as Marina Bay Sands, Sands China, American Express, and Graff Diamonds amongst other retail, hospitality and FMCG brands • Created partnership programs with MetroJet, NetJets, and loyalty programs for Sentient Jet • Negotiate strategic collaborations and partnerships with clients such as Bottega Veneta, Louis Vuitton, Chloe, Vertu, amongst others • Source and review potential investments in Asia in conjunction with strategic venture partners as well as provide business development support for existing portfolio companies
• Early team member of marketing intelligence and media startup acquired by Weber Shandwick • Led sales and marketing initiatives across luxury, retail, and FMCG sectors • Developed data‑driven email, social, and digital advertising strategies • Managed bilingual RFPs (English/Mandarin) and a team of 20+ agents • Built partnerships with global luxury brands including Gucci, Ferragamo, Harrods, Saks Fifth Avenue, and Burberry
• Part of the core strategy team that worked on the merger integration between Barclays Capital and Lehman Brothers • Assessed corporate synergies to create a new corporate and organizational structure • Built operational up and running model to track the status of divisional integration • Center point of contact to ensure prompt and timely communication amongst all department heads and senior management
M&A Transactions: • Cooper Industries' $165million acquisition of MTL Instruments in 2008 • Amgen's $360million acquisition of Avidia in 2006 IPO Transactions: • Genoptix Inc. $98million IPO as sole bookrunner in 2007 • Jazz Pharmaceutical's $108million IPO in 2007 • Involved in all phases of the deal process including pitching, due diligence, valuation, and execution • Responsibilities included extensive financial valuation analysis, industry and market research, project management, strategic rationale development, and drafting transaction documentation • Identified and analyzed strategic alternatives and presented ideas for acquisitions, sales, divestitures, leveraged buyouts and equity offerings through pitch books, models, and other written memoranda