Ankit Agarwal

Apparel group, Dubai, UAE Brick & mortar E-commerce Brand 6th Street • Managing 4 different private label brands for Noon of Womenswear managing Budgeting, planning, vendor management, OTB planning, trends, sales planning. • Ensure the correct product presentation for every product and category following visual merchandising principles • Ensure the product range and list of categories are up-to-date and commercially in line with macro and micro-community consumer trends as well as noon’s broader commercial strategy • More than 30,000 Options development of Womenswear product in which includes Sportswear, Youth, Denim, Smart, Essential, Plus, Innerwear and Accessories. • Translate the financial sales plan into a seasonal buying plan which meets profit objectives • Develop & decide the product assortment, merchandise point of view, key item positioning, and promotional plans; ensuring that the collection is compelling, commercially viable and supports overall business objectives • Responsible for obtaining materials/goods from suppliers at the lowest cost consistent with considerations of quality, reliability of source and urgency of need • Analyze competitors' marketing, selection, and pricing and implement strategic changes. • Coach and develop the buying & merchant team through strategic thinking and customer centric approach • Collaborate with vendors and merchandizing teams on promotions and marketing initiatives and coordinate with the Merchandising team to execute these activities • Track and report business development results, analyze data, interpret reports and information, and publish recommendations & action plans for your portfolio of selling partners.

• Plan and select the range, type, quality and quantity of merchandise according to customer demand, trends, store policies and set prices and sell through targets in conjunction with the Brand requirements Business Strategy: • Drive the seasonal strategies in line with the brand positioning to formulate Gross Margin Plan • Develop a fine tuned assortment and investment plan • Create the sourcing development plan and action the critical path to deliver timely • Negotiate with new suppliers on product pricing, payment terms, cost of freight, provision of training • OTB Planning – Manage OTB in tandem with the planning counterpart • Deliver the seasonal business strategy by monitoring and impacting the critical path, range building and product selection • Prepare and manage the buying calendar • Formulate seasonal product focus plan with Marketing and VM to drive key product initiatives • Focus on holding current business and build new categories Performance and Operations: • Analysis and reporting of weekly sales performance at style, range, category and business unit level against range plan. Take in season action to revise production flows and maximize sales • Implement the buying calendar for timely seasonal analysis and range build • Perform regular competitor surveys to identify product gaps, influence lessons learnt and range plans • Responsible for the ‘The Look’ for the season. Influence product selection, in-store VM as per guidelines • Keep abreast of market trends and awareness of competitor activities • Review buying feedback reports and provide recommendations to General Manager as to buying strategy for a respective brand/collection

• Forecast consumer buying patterns based on sales trends and economic conditions monitoring. • Monitor sales levels to determine product volume adjustments, replenishment & allocation • Anticipate product need and availability; review historical data; and follow through on purchase • Perform weekly sales analysis based on sales reports • Ensure timely and efficient product flow by partnering with vendors, distribution centers and shipment tracking • Carry out Vendor Development and performance evaluation • Source from foreign markets like India, Bangladesh, China, Pakistan. • Negotiate commercial contract arrangement with suppliers • Oversee the development of range for customer based on forecast, design packs. • Develop effective relationship with the suppliers.