Ankith Abraham

Commercial marketing activation Plan and Key initiative support -Supporting in the briefing of commercial marketing needs in terms of content, assets, & touchpoint activation -Running commercial launches for cross-taste projects such Consumables & Accessories, Smart Kitchen and mass brands. -Maintaining a high-level marketing plan overview for campaigns, investments and key promotion for local clusters Smart Kitchen and range innovation and go-to-market support -Supporting in cross-category partnerships, Smart kitchen/Digital/app CX innovation and go-to-market workstreams. -Bring in relevant consumer insights and support the development of meaningful CXs that help build brand attributes with the aim to create human-centric and sustainable experiences. -Create and maintain smart kitchen, partnership and App content and asset toolkits Others -Co-ordinates and project leads Marketing cross-team internal and external events (Management meetings, Future Sustainable Kitchen event, Trade fairs; IFA, Eurocucina, Küchenmeile)

Responsible for Future Kitchen Event where we shall engage with the food ecosystem.

Global responsible for directing AIESEC's marketing strategy across the global network of 122 countries and territories. My responsibilities majorly included improving the customer experience & journey for our products, executing brand strategy, training and coaching the marketing heads across the global association, executing content & social media strategy and devising various campaigns. - Led a team of 4 on the global team which involved digital marketing, public relations, Youth For Global Goals brand, and Business to Business strategies - executed elaborate marketing strategies with a limited budget - Created the Youth For Global Goals brand for the pioneering campaign aimed at involving youth towards the sustainable development goals - Responsible for internal communication initiatives and campaigns. - Organised, and delivered 4 international conferences - in Colombia, Egypt, Brazil and Kenya.

Led and managed a 18-member team responsible for the National direction and management of AIESEC in India’s national operations. Motivated & guided a network of 26 local offices having ~2000 members and more than 30,000 Alumni. Represented AIESEC in India across a network composed of more than 122 countries and managed relationships and alliances with key stakeholders. Revamped the Organisational Structure of the National office and implemented a revised operational cycle to increase operational efficiency.

To over-all manage and drive fundraising, resource building, management of support and governance bodies, and product development on the National Team of AIESEC India.

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- Led the 120 members strong local committee through an executive team of 16 people, managing more than 100 stakeholders.