Anmar Altaf

Designation Chronology: •Sales Manager (Nov 2013 - Present) •Sales Engineer (Feb 2007 - Oct 2013 Accomplishments: •Grew revenue YOY through driving technical consulting and innovative sales initiatives. •Successfully accomplished pre-qualification and required tests reports for upgrading products to be able to compete in client tenders. •Secured multiple offload orders with high contribution margin to win the packaged order from client, thereby grew the overall sales value. •Achieved strong market position in the area of high voltage projects by efficiently leading and mentoring sales staff. •Awarded several lowest bidder in numerous tenders by Saudi electricity Company (SECO) and Aramco with new and existing clients. •Achieved the qualification to enter GCC and Africa region market along with registration and updating qualifications for big clients, including Aramco, Sabic, Qiddiya, Neom, and Saudi Electricity. •Saved the company from multiple penalty charges by working with customer to wave penalty charges applied despite signed agreement. Accomplished registration of SCC to be listed in Saudi Export Platform. Key Responsibilities: •Developing key account plans; mapping market dynamics to draw vital inputs to facilitate designing/ realignment sales strategies to combat competition and sustain leadership position. •Conceptualizing and implementing go-to-market strategy, introducing products to enhance revenues by identifying market opportunities. •Spearheading the preparation of the sales/ mill order for production and purchase order to other sub-suppliers, finalizing the contracts with the customers in coordination with the suppliers and approving customer orders.

Key Responsibilities Continued: •Creating documentation, planning, following up manufacturing process, reports, and handling the testing/ FAT and delivery of good to CIF port with all required exporting documents. •Developing global business verticals/ channels leading to stronger market share and development of a sustainable business model with prospected business strategy by monitoring and evaluating trends in the market. •Representing SCC in contract negotiations, strategic business decisions, and day-to-day decision-making as well as in conferences, meetings, and industry events to realize the brand share. •Driving high-value revenue and profit plans to deliver long-term profitability. •Creating proposals, sales quotations, planning customer meetings, and demonstrating product capabilities to drive product sales. •Maintaining seamless coordination with various departments within SCC and other suppliers to create proposals, until final project acceptance by the client. •Handling prequalification process and estimating cost to ensure competitive bids; determining pricing strategy in coordination with General Manager. •Charting out the customers’ requirements and recommending appropriate products/ solutions; building configurations, Bill of Materials (BOM), defining scope of work and being Point of Contact for customers. •Ensuring compatibility of the offered goods and services as per the projects. •Leading technical coordination between the client, the consultants, the equipment suppliers, the contractors and the supplier of cables, accessories and services.