Ann Ranson

Bottom Line 3 Marketing helps organizations create and implement strategies that deliver on the mission, brand promise and revenue goals. Bottom Line 3 Marketing is a socially conscious enterprise named for the business principle, triple bottom line (TBL), which states that every organization has three bottom lines, people, planet and profit. This system provides a framework for integrating values & trust at the strategic level. Ann’s Bottom Line ³ Strategic Planning System is based on the TBL. Ann was a strategic thinker even before she learned that her #3 strength is Strategic (according to Now Discover Your Strengths). Her Bottom Line ³ Strategic Planning System is based on the business principle, triple bottom line, which states that every organization has three bottom lines, people, planet and profit. This system provides a framework for integrating values and trust at the strategic level. Ann has personally facilitates several strategic plans every year. Ann gives you the benefit of her Fortune 500 experience in her career spanning 30+ years in the rough-and-tumble media world. Add to that experience her years as a marketing and strategic planner and you’re assured that the process is productive and efficient and that you get the benefit of learning what does and doesn’t work, minimizing the fear that strategic planning will be a waste of time. A few career highlights: • Invitation to give two TED Talks at TEDxSMU • Affiliation with Core Clarity, Inc. who helps people understand their unique talents and strengths • Creation and facilitation of Bottom Line ³ Strategic Planning System • Creation and launch of a gourmet tea company, By the Grace of Tea • Certification as a Connection Practice and Selling to Women coach and facilitator • Building the Dallas Cowboys Radio Network sales operation from the ground up • Developer and manager of 6-7 figure marketing campaigns for major national companies