Ann S
About
Ann works in the following industries: "Internet", "Marketing & Advertising", "Higher Education", "Mechanical Or Industrial Engineering", "Apparel & Fashion", and "Consumer Goods". Ann is currently Board of Directors, ARF Women In Analytics (WIA) at Advertising Research Foundation (ARF). Ann also works as Senior Director of Consumer and Customer Insights @Twitter at Twitter, a job Ann has held since Dec 2014. In Ann's previous role as a Advisory Board, SF State Big Data program at Rutgers University Division of Continuing Studies, Ann worked in San Francisco Bay Area until Dec 2019. Prior to joining Rutgers University Division of Continuing Studies, Ann was a Sr. Director, Global Consumer and Market Insight at Ask Media Group and held the position of Sr. Director, Global Consumer and Market Insight at Oakland, CA. Prior to that, Ann was a Director, Consumer Insight at Ask Media Group, based in Oakland, CA from Oct 2009 to Dec 2012. Ann started working as Senior Consumer Insights Manager at Levi Strauss & Co. in May 2004. From Feb 2003 to Apr 2004, Ann was Consumer Insights Manager at Levi Strauss & Co.. Prior to that, Ann was a Associate Consumer Insights Manager at The Clorox Company from Jun 2001 to Jan 2003. Ann started working as Financial Management (various positions)/ Legal at GE Consumer & Industrial in Mar 1996.
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Ann S's current jobs
Responsible for establishing Twitter's global consumer and customer insights functions and scaling a high-impact team that informs critical business and marketing strategies. Practice areas include business and consumer brand reputation, brand trust, customer experience, marketing analytics, communications and public opinion research, creative development and testing, product positioning, cultural trend analysis, social and conversational analytics and campaign measurement. Prior to my current role, I was Head of Growth Research at Twitter, leading a team focused on international expansion through product and service innovation in ten priority markets around the world. Informed company's first coordinated D2C marketing efforts including advertising, value proposition development and global messaging strategies.
Ann S's past jobs
Head of global insights function for Ask.com focused on creating deep organizational knowledge about customers and enabling user-centric marketing, product and service offerings. Built and scaled high-performance research team. Developed cutting-edge research approaches to measure media effectiveness, experiential brand marketing, content quality and on-platform experimentation (A/B...n). Successfully connected real-time survey insights with on-platform behavioral data, enabling rapid decision making for revenue and user experience considerations. Implemented comprehensive UX and design research capabilities, simulation-based research tooling, geo-localized semantic analysis and agile research solutions in the quest to improve user outcomes. Reported to COO.
Responsible for leading all consumer, market and UX/design research for Ask.com’s U.S. operations, including brand repositioning and strategy research, marketing campaign analytics, new product innovation, usability and competitive studies. Championed and initiated two new functions - marketing analytics and customer care - in addition to research responsibilities. Core member of the team that launched the Ask.com mobile app and the Ask.com Community, a UGC question and answer portal. Reported to CMO.
Led key corporate strategic initiatives including award-winning consumer segmentation and targeting research, cultural trend forecasting and product/retail innovation. Pioneered retail lab and showroom research techniques and perfected approach to assess how well apparel items fit real people around the world. Led research to dramatically improve the shopper experience at large retailers and developed data science approach to improve real garment fit and consumer success rates for the Levi's, Dockers, and Levi Strauss Signature brands. Role also included people analytics for annual employee satisfaction surveys.
Managed all consumer, product, and syndicated research for the Levi’s brand Women’s Division (Juniors, Misses, Plus, Petite, and Girls product lines) and Men’s and Women’s Premium denim lines. Research supported 4-6 seasonal launches per year as well as a dedicated R&D innovation team. Point-of-sale research identified a clever problem-solving framework to help consumers solve jeans fit issues that continued to be used in evergreen communications.
Provided brand and customer teams with comprehensive insights for the company's flagship product, Clorox bleach, through the design, execution and analysis of custom research projects. Research identified effective vs. ineffective marketing strategies and uncovered surprising opportunities to better meet the needs of families and multicultural audiences.
Responsible for strategic analysis of operations, business planning and financial forecasting across 17 global locations for $800MM profit-and-loss center. Led research project that received a GE Excellence Award for accounts payable optimization. Project achieved company-wide cash flow improvement and streamlined transaction processing. Six Sigma Green Belt Certified and graduate of Financial Management Program (FMP), GE's prestigious corporate finance training program. Earlier role supporting corporate legal team with exposure to policy development, litigation and M&A.