Ann White
About
Ann White is from Seattle, Washington, United States. Ann works in the following industries: "Computer Software", "Internet", "Marketing & Advertising", "Consumer Electronics", "Design", and "Information Technology & Services". Ann is currently Director, Marketing, UX, Brand, Amazon Care at Amazon, located in Seattle, Washington, United States. In Ann's previous role as a Senior Director, Brand & Communications at F5, Ann worked in Seattle, Washington, United States until May 2021. Prior to joining F5, Ann was a President, Household Design USA at Household and held the position of President, Household Design USA at Greater Seattle Area. Prior to that, Ann was a Chief Marketing Officer at Human, Inc., based in Greater Seattle Area from Jan 2019 to Sep 2019. Ann started working as Director of Global Brand, Design, Creative Production and NA Marketing at Amazon in Greater Seattle Area in Oct 2016. From Jan 2013 to Oct 2016, Ann was Director of Device Brand, Design and Marketing at Amazon, based in Greater Seattle Area. Prior to that, Ann was a Director, In Store Experiences and Marketing, Microsoft Stores at Microsoft, based in Microsoft Stores from Nov 2010 to Jan 2013. Ann started working as Group Marketing Manager at Microsoft in Windows Business Group - Channel & Partner Marketing, Consumer & Online Group in May 2007.
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Ann White's current jobs
Responsible for B2C, B2B and engagement marketing, brand, creative, UX, UXR and communications.
Ann White's past jobs
Responsible for developing and leading F5's brand strategy and execution, public relations, internal and executive communications, content strategy, internal creative studio and agency relationships.
Responsible for building and leading US business for London based brand experience design agency. Includes client development, management of project budgets, and defining business strategy to profitably grow business.
Responsible for Sales, Marketing and User Experience. Owner of sales plan and marketing budget. Part of leadership team of 4 including CEO, CFO and Founder. Company dissolved due to lack of investment.
Responsible for Brand, Design, Global Creative Production, North America marketing and Operations. Manager of managers for team of 230 globally. Areas of responsibility include: 1) NA integrated marketing including Retail and Prime, Homepage programming and content, cross site events, UX across key Prime experiences; 2) Brand, creative and design including UX, VX and art direction; 3) Video production including creative, motion and post production; 4) Global creative operations including management of budget, expense, utilization, capacity and resourcing (North America, EU, India, Japan, Middle East and China). Includes management of US internal studio; 5) Campaign, Project Mgmt and Producer teams - developing campaign strategy, costing creative projects, managing timelines/budgets to meet business objectives and producing video content for advertising, social and other short form video; 6) Graphic Production Studios - High volume production of static and video assets (US, Romania, China, India).
Responsible for branding, sales, marketing and merchandising across multiple device product lines (Echo, Fire TV, Fire Tablet, Kindle, Dash). Manager of managers for team of 48. Responsibilities include direct sales channel marketing and merchandising (cross site traffic, onsite merchandising, A/B testing, homepage content), product naming and brand, global packaging, offline visual merchandising, store and fixture design), marketing operations, copywriting (brand voice) and content curation and management.
Responsible for strategic direction and execution of in-store experience and marketing elements including fixture design, analog and digital signage, demo scenarios/content, product/experiences training and visual merchandising. Partner closely with technology, merchandising and operations to implement key customer experiences and marketing programs. Also responsible for integration with business groups around key product initiatives to align strategic and execution focused imperatives.
Responsible for creating and implementing programs for strategic retail investments with key global retail partners in 11 countries to drive increased revenues for Windows. Managed worldwide Windows packaged product business including packaging design, channel management and programs. Developed channel and partner programs across PC, phone and the online businesses in the Telco channel to enhance visibility of product and offers for Microsoft products and drive increased sell through.
Managed worldwide Windows packaged product business including Technology Guarantee program for Windows XP. Developed and implemented Windows Vista retail launch plans to drive increased customer engagement as well as higher Windows revenues.
Additionally, Director of Operations, Business Development, Regional Manager, District Manager, Visual Merchandising