Anna Corcoran

The focus of my role is to manage key marketing channels with the objective of driving new customer acquisition, sales, margin, and customer lifetime value. - Brand Strategy​: Leading growth through the development and execution of strategic brand-driven activation (ATL, digital and social, paid search, dynamic, direct marketing and in store). Working cross functionally & executing programs across various platforms to position the brand appropriately. Ensuring all marketing activity is aligned with the brand & working with multifunctional brand concept teams to provide input into the overall Go To Market approach. - Budget control: ​Manage the marketing and CRM budgets, ensuring all PO’s are raised on time & consolidating budgets on a monthly basis for management control purposes. - Agency Management:​ Briefing & working collaboratively with creative agencies on defining & delivering all marketing campaigns based on defined KPIs. Oversee the day to day delivery of online marketing assets by design agencies ensuring brand consistency across all touchpoints. - Content Strategy: ​Aligning with brand activity to ensure the shopping website reflects the overall focus of the brand & ensure weekly promotions are up to date. Shaping the development of the SuperValu online shopping site to ensure best practice, engaging content, ease of use and navigation that improve take up and sales online. - Team Management:​ Manage the online marketing team responsible for delivering marketing assets to support the overall online shopping marketing strategy. - Relationship Management​: Develop strong successful relationships with direct reports, agencies, retailers and key stakeholders across the business in a professional and strategic manner - Performance Reporting:​ Track, measure& analyse the performance of multiple advertising campaigns, including creating detailed performance reports and proposing actionable optimisation strategies.