Anna Karsten

I have opened a toy store that within a month reached over 100 sales on Etsy and generated 5-figures revenue in the first few months, despite the pandemic. I created the strategy, designed products, arranged suppliers and shipping, managed Amazon sellers central, Woocommerce, Shopify and Etsy, and dealt with customer service including returns. The store also launched an exclusive clothing label for kids.

I have been running a successful travel website/blog AnnaEverywhere(dot)com since 2014. I built my brand from scratch, starting from designing my website and editing photos & videos, through optimizing SEO, to implementing a successful affiliate marketing strategy. In 2020 I have started a new website AnnaInTheHouse(dot)com that successfully generates 4-digit monthly revenue achieved within the first few months. I established a base of over 750,000 engaged followers across all social media channels and reaching to more than 2.5 million readers every year. My client base includes brands like United Airlines, KLM, Hawaiian Airlines, Smithsonian, Four Seasons, Olay, PADI, Orbitz, Michael Kors, Marriott, and various national and local tourism boards. Myself and my websites have been featured (among the others) on New York Times, Forbes, the Daily Mail, National Geographic, TripAdvisor, Healthline, and Huffington Post.

Along with the marketing team, I was working on developing an SEO strategy. I was in charge of linkbuilding by reaching to various newspapers, magazines and bloggers (US, CA, & AU markets). I arranged several successful brand awareness campaigns, managed translations and adjustments of press releases.

Imbull is the company behind the global money saving platform Flipit.com and the leading coupon portals Kortingcode.nl and Actiecode.nl in the Netherlands. I worked on developing effective online and offline marketing strategies to increase brand exposure and attract new visitors to company's platforms. I monitored and optimized brand performance on the web by supporting the SEO team. I was in charge of analyzing revenue reports, creating and sending press releases, and newsletters. I was also supporting a team of Country Managers to ensure all procedures were optimized correctly.

Imbull is the company behind the global money saving platform Flipit.com and the leading coupon portals Kortingcode.nl and Actiecode.nl in the Netherlands. I was responsible for creating content for Flipit websites using various affiliate networks, monitoring, improving and tracking their ranking performance. I was in charge of acquiring new partnerships with online stores and writing articles on the newest affiliate/email marketing practices. I developed numerous marketing campaigns with bloggers and influencers for the Canadian and US market. I was also in charge of account management for Flipit Poland and supporting editors from Spain, France & Italy. Flipit Canada - Jan-Apr Flipit USA & Canada - May-Jul Flipit Poland - Aug

Booking.com is a leading online accommodation booking website in the world. I was in charge of creating new content, maintaining and updating multilingual website through the CMS. I was responsible for development and implementation of a new template for Spanish and Portuguese coordinators: standardization of notes, improvement of SEO, clearer communication, faster work.

Leiden University is one of the top 50 universities in the world, welcoming over 1000 international & exchange students every semester. I was in charge of preparing campaigns and logistics for the International Orientation Week for 1000 people. I was managing official social media channels and email of the university, designed posters and booklets in order to promote the event and managed attendees. Along with my team I found and managed sponsors of the event and organized logistics with the city council. I also recruited and trained the event crew.

I was in command of researching and getting potential international clients for the Mexican magazine. I analyzed revenue reports and meet with clients closing several deals. I was also editing English version of the magazine and implementing new sales strategies by adjusting Mexican tactics to international procedures. Achievements: Increased international presence of the magazine and its sales abroad

Design:success is an operations and branding consulting firm created to design innovative, effective advertising processes. I was responsible for conducting market research and generating ideas for advertising campaigns in both Spanish and English. I attended various client meetings and presented ideas in order to convince the client to hire the agency. Achievements: Created a successful campaign for Mabesa, Sephora, Grupo Modelo & Campbell's

I was teaching business English to executives.

I was in charge of introducing international clients to the magazine through local & international promotions. I was also helping with social media presence of the magazine and editing news about wine & culture of the area.